+17%
conversion rate
We Have Driven Impact At
Maximizing Your ROI With PPC
Are you investing heavily in your PPC campaigns in California, only to see minimal returns?
It’s a common predicament for many businesses in the Golden State. You’re pouring resources into PPC marketing, anticipating an influx of clicks, conversions, and sales. Yet, you’re left grappling with low click-through rates, high cost-per-clicks, and a negligible uptick in conversions. This could be due to a lack of expertise, outdated strategies, or insufficient campaign management tools.
When implemented effectively, PPC can be a game-changer for your organization, leading to enhanced visibility, a surge in leads, and potentially, a boost in sales.
Enter Single Grain. As a premier PPC services agency, we’re equipped to tap into the full potential of your PPC campaigns, offering insights, expertise, and forward-thinking strategies tailored to your unique California market.
Empowering Your Business Through PPC Campaign Management
At Single Grain, we understand the unique dynamics of the California market and use this knowledge to strategically manage your PPC advertising campaigns. Our in-depth keyword research ensures your ads reach and resonate with the right audience, effectively conveying your brand’s message and value proposition. We aim to reduce your cost-per-click while enhancing the effectiveness of your campaigns.
We reject the notion of a one-size-fits-all approach. Instead, we delve into your specific business needs, industry trends, and competitor activities within the Golden State to craft PPC advertising campaigns that align with your business goals. Our focus extends beyond driving clicks; we strive to bring value, relevance, and convert those clicks into loyal customers.
Moreover, we continuously monitor and adjust your campaigns to ensure they remain profitable and evolve alongside your business.
Our comprehensive PPC services, tailored for the California market, include:
- Competitor Analysis
- Keyword Research
- ROI Tracking
- Ad Copy Optimization
- A/B Testing
- Campaign Monitoring and Reporting
- Landing Page Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, the value beyond media buying, and personal experiences in a podcast collaboration. They explore agency challenges, the importance of deep analysis, client success, and the impact of automation. The conversation covers agency valuations, programmatic SEO, AI, and the idea of agencies investing in client businesses. It concludes with Aslam's insights on running a profitable agency.
Learn More About The Work We’ve Done
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
300% Increase in BOFU ROAS after switching to programmatic
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increasing Free Quote Submissions on Homepage by 95%
-
Increases Post Engagement Rate by 400% with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
Explore More on This Topic
5 Ways Your Business Benefits from PPC Outsourcing
Why bother hiring a PPC outsourcing agency when you could do all the work in-house and keep 100% of those rewards for yourself? After all, there’s a whole host of…
Full Article
Best B2B PPC Agency: Top 5 Choices for 2023
Updated July 2023. B2B PPC advertising remains one of the most potent online visibility strategies for businesses seeking to capture the attention of other businesses. Whether it’s through Google Ads…
Full Article
PPC Optimization: Strategies & Tips to Boost Ad Performance
With the right strategies, Pay-per-Click advertising can catapult a brand’s visibility, drive targeted traffic and significantly boost conversions. However, the key to unlocking this potential lies in effective PPC optimization….
Full Article
