+17%
conversion rate
We Have Driven Impact At
Maximizing Your ROI With PPC
Are you pumping budget into your PPC campaigns, only to see marginal returns?
This scenario is all too familiar for many businesses. You’re investing heavily in PPC marketing, hoping to drive clicks, conversions, and sales. But instead, you’re stuck with low click-through rates, high cost-per-clicks, and little to no increase in conversions. You may be losing out on the potential benefits due to lack of expertise, outdated strategies, or inadequate campaign management tools.
When executed aptly, PPC can prove extremely valuable for your organization, leading to higher visibility, more leads and even increased sales.>
Here’s where Single Grain comes into the picture. As a leading PPC services agency, we’re poised to unlock the full potential of your PPC campaigns by providing insight, expertise, and progressive strategies.
Empowering Your Business Through PPC Campaign Management
Single Grain goes beyond the mechanics of PPC advertising to strategically manage your campaigns. Utilizing in-depth keyword research, we ensure ads positively target and convert the right audience. We help optimize your ad copies to effectively convey your brand’s message and value proposition, all while reducing the cost-per-click and increasing the effectiveness of your campaigns.
We don’t believe in a one-size-fits-all approach. Instead, Single Grain examines your business needs, industry trends, and competitor activities to create unique PPC advertising campaigns tailored to your business’s goals. Our focus is not just on driving clicks, but on bringing value, relevance and converting clicks into customers.
Plus, through continuous monitoring and tweaking, we ensure your campaigns stay profitable and grow with your business.
Our comprehensive PPC services include:
- Competitor Analysis
- Keyword Research
- ROI Tracking
- Ad Copy Optimization
- A/B Testing
- Campaign Monitoring and Reporting
- Landing Page Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss the future of marketing and agency value beyond media buying. They share personal stories, agency growth, and expertise in Google Ads and digital marketing. The talk focuses on the need for agencies to offer deeper value, challenges in media buying, and the importance of client success. They debate agency valuations, automation benefits, and suggest agencies could have stakes in client businesses, discussing performance-based models and financial insights from selling an agency with a 35% net margin.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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How does your agency differ from other PPC services agencies?
Our agency brings a fusion of expertise, innovation, and data-driven strategies to PPC advertising. We’ve assisted a variety of businesses, from well-established corporations to emerging startups, to drive more traffic, generate leads, and increase conversion rates. Our team stays abreast of the latest PPC trends, ensuring our clients’ campaigns are always one step ahead.
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What makes PPC advertising different from other digital marketing methods?
PPC advertising offers a unique advantage – it allows businesses to put their message in front of potential customers who are actively searching for their products or services. While other digital marketing strategies also aim to increase visibility and conversions, PPC advertising often provides quicker results and can be easily tailored based on real-time data.
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Which platforms are best for PPC advertising?
The optimum platform for your PPC campaign largely depends on your target audience and business goals. We consider multiple platforms including Google Ads, Bing Ads, and social media channels like Facebook or LinkedIn. We make our selection based on your specific needs, historical data, and the platform’s potential for delivering the best ROI.
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What budget should I anticipate for PPC advertising?
The budget for PPC advertising varies greatly depending on your business size, objectives, and the competitiveness of your industry. We provide customized proposals that aim to allocate your budget effectively, ensuring the best possible return through strategic ad placements and keyword optimization.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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