+17%
conversion rate
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to extend the reach of your luxury brand and effectively captivate your discerning clientele?
Given the intricacy and ever-changing nature of the digital marketing landscape in the luxury sector, crafting the perfect blend of strategy, technology, and data can seem like a Herculean task. Moreover, without the appropriate tools and expertise, there’s a risk of your precious marketing budget being underutilized or misdirected.
However, with programmatic services, it’s possible to harness the power of automation to elevate your luxury marketing efforts. Sophisticated algorithms handle the procurement, placement, and optimization of media space, offering a data-driven, cost-effective solution tailored to the unique demands of the luxury market.
This is exactly where Single Grain steps in. Merging cutting-edge technology with marketing finesse, we assist luxury brands like yours navigate these challenges and ensure maximum ROI from your programmatic advertising.
Discover High-ROI Programmatic Services with Single Grain
By harnessing the power of our programmatic services, Single Grain will transform your luxury brand’s marketing efforts, providing a data-driven approach that aligns with your high-end business objectives.
Our team will handle all the complexities involved in setting up and fine-tuning your programmatic advertising for the luxury market. We provide a comprehensive analysis of your current marketing strategy, a thorough competitor analysis within the luxury sector, audience profiling, and craft a bespoke approach that best fits your luxury business model.
Through continuous monitoring and optimization, we ensure to yield the highest ROI, successfully driving high-quality traffic, enhancing your luxury brand visibility, and stimulating conversions among your affluent target audience.
Single Grain’s programmatic services for the luxury industry include:
- Programmatic Buying
- Real-Time Bidding
- Target Audience Segmentation
- Automated Ad Placement
- Performance Tracking & Optimization
- Direct Programmatic Campaigns
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
Our expertise in programmatic services is something we take immense pride in, especially given our experience with a diverse clientele, including those in the luxury sector. Our seasoned team harmoniously blends the use of cutting-edge technology and the highest industry standards with a data-centric approach to craft bespoke strategies. We shun the notion of a one-size-fits-all strategy, instead, we meticulously consider each client’s distinct needs, objectives, and target audience. As pioneers in the realm of digital technology, we ensure we are consistently abreast with the latest trends, tools, and techniques in programmatic advertising.
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How does programmatic services differ from traditional digital advertising?
In the realm of luxury goods marketing, traditional digital advertising methods can sometimes feel like navigating a labyrinth, with manual transactions that can be both time-consuming and less efficient. However, programmatic services offer a beacon of hope. This innovative approach leverages automated technology to purchase and allocate online ad space, akin to a personal concierge service for your brand’s digital presence. This ensures your exquisite products are showcased to the right connoisseurs, at the right moment, and in the most fitting context. The ultimate aspiration? To elevate your conversions and enhance the return on your investment, adding another layer of opulence to your luxury brand’s success story.
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What are the most effective channels for programmatic advertising?
The success of a marketing avenue is intimately tied to your unique luxury product and its intended clientele. Our adept team will meticulously identify the most fitting avenues for your high-end business, utilizing a thorough analysis of data and luxury market trends. We capitalize on our vast expertise and constantly refreshed data to make informed strategic choices, guaranteeing that your advertisements are displayed on platforms that yield significant returns and foster the expansion of your luxury brand.
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How much should I budget for programmatic services each month?
The investment required for programmatic services can fluctuate based on the scale of your luxury brand, your aspirations, and your financial resources. We will devise a tailored proposal recommending the best budget distribution for your programmatic advertising approach. This proposal will be meticulously crafted to maximize your advertising expenditure, captivate high-end consumers, and ultimately propel the growth of your luxury business. For a complimentary consultation to explore your unique requirements, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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