“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to effectively reach your customers and engage them with your products?
Given the intricate and ever-changing landscape of consumer goods marketing, crafting the perfect blend of strategy, technology, and data can seem like a Herculean task. Moreover, without the right tools and expertise, there’s a risk of your marketing budget being underutilized or misallocated.
However, with programmatic services, it’s possible to harness the power of automation to amplify your product promotion efforts. Advanced algorithms handle the purchasing, placement, and optimization of ad space, providing a data-driven, cost-effective solution.
This is exactly where Single Grain steps in. Merging technology and marketing expertise, we assist consumer goods businesses like yours to navigate these challenges and ensure maximum ROI from your programmatic advertising.
Discover High-ROI Programmatic Services with Single Grain
Electronics
By harnessing the power of our programmatic services, Single Grain will transform your consumer electronics marketing efforts, providing a data-driven approach that aligns with your business objectives.
Our team will handle all the complexities involved in setting up and fine-tuning your programmatic advertising for the consumer electronics market. We provide a comprehensive analysis of your current marketing strategy, direct competitor analysis, audience profiling, and craft a tailored approach that best fits your business model in the electronics industry.
Through continuous monitoring and optimization, we ensure to yield the highest ROI, successfully driving traffic to your electronics products, enhancing brand visibility in the crowded market, and stimulating conversions.
Single Grain programmatic services for the consumer electronics industry cover:
- Programmatic Buying
- Real-Time Bidding
- Target Audience Segmentation
- Automated Ad Placement
- Performance Tracking & Optimization
- Direct Programmatic Campaigns
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
Our team is proud of our extensive knowledge in programmatic services, honed through years of experience working with a wide range of clients, including those in the consumer industry. Our seasoned professionals leverage cutting-edge technology and adhere to the highest industry standards, all while employing a data-centric methodology to craft bespoke strategies. We eschew the generic, one-size-fits-all approach, instead focusing on the distinctive requirements, objectives, and target audience of each client. As pioneers in the digital realm, we consistently stay abreast of the latest trends, tools, and techniques in programmatic services.
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How does programmatic services differ from traditional digital advertising?
In the realm of consumer goods, the traditional approach to digital marketing can be a laborious process, involving manual transactions that may not always yield the best results. This is where programmatic services come into play. Through the use of automated technology, programmatic advertising revolutionizes the way online ad spaces are bought and sold. This ensures that your advertisements reach your desired consumer base in a more precise and timely manner, aligning with their specific needs and contexts. The primary objective? To enhance customer engagement, boost conversions, and ultimately, elevate your return on investment in this bustling consumer industry.
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What are the most effective channels for programmatic advertising?
The success of a marketing avenue is intrinsically tied to your unique consumer goods and the demographic you’re aiming to reach. Our team is committed to meticulously identifying the most appropriate avenues for your consumer-oriented business, informed by thorough data scrutiny and prevailing market patterns. We utilize our vast expertise and constantly refreshed data to make informed strategic choices, guaranteeing that your advertisements are displayed on avenues that yield substantial returns and foster your business expansion.
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How much should I budget for programmatic services each month?
The investment required for programmatic services can fluctuate based on your consumer-oriented business size, objectives, and financial capabilities. We will craft a tailor-made proposal recommending the best budget distribution for your programmatic marketing approach. This proposal aims to maximize your advertising expenditure, engage new consumers, and ultimately propel your business expansion. For a complimentary discussion about your specific requirements, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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