+193%
sign-ups
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to maximize your token visibility and effectively engage your crypto community?
Given the complexity and dynamism of the blockchain landscape, achieving the right mix of strategy, tech, and data can be a daunting task. Furthermore, without the right tools and expertise, there lies a risk of having your token promotion budget underutilized or misallocated.
However, with programmatic services, it’s possible to harness the potential of automation to amplify your blockchain marketing efforts. Advanced algorithms take care of purchasing, placement, and optimization of media space, providing a data-driven, cost-effective solution.
This is precisely where Single Grain comes into the picture. Combining technology and marketing prowess, we help blockchain businesses like yours navigate through these challenges and ensure maximum ROI from your programmatic advertising.
Discover High-ROI Programmatic Services with Single Grain
By harnessing the power of our programmatic services, Single Grain will revolutionize your blockchain marketing efforts, providing a data-driven approach that aligns with your business objectives in the decentralized space.
Our team will navigate the complexities involved in setting up and optimizing your programmatic advertising within the blockchain industry. We provide comprehensive analysis of your current marketing strategy, direct competitor analysis within the blockchain sphere, audience profiling, and craft a tailored approach that best suits your decentralized business model.
Through continuous monitoring and optimization, we ensure to yield the highest ROI, successfully driving traffic, improving brand visibility, and stimulating conversions in the blockchain market.
Single Grain programmatic services for the blockchain industry cover:
- Programmatic Buying
- Real-Time Bidding
- Target Audience Segmentation
- Automated Ad Placement
- Performance Tracking & Optimization
- Direct Programmatic Campaigns
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
Our team boasts a profound comprehension of programmatic services, honed through collaborations with a wide array of clients, including those in the blockchain industry. Our experienced professionals deftly blend cutting-edge technology and top-tier industry standards with a data-centric methodology to formulate bespoke strategies. We shun the concept of a universal solution, instead focusing on the distinct requirements, objectives, and target audience of each client. As pioneers in the digital technology landscape, we stay abreast of the most recent developments, tools, and tactics in programmatic services.
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How does programmatic services differ from traditional digital advertising?
In the realm of conventional digital marketing, manual operations often lead to inefficiencies and protracted processes. However, programmatic services, powered by automated technology, revolutionize this landscape by streamlining the acquisition and sale of digital ad real estate. This automation allows you to engage your desired audience with precision and efficiency, delivering ads to the right individuals, at the right moment, and within the most appropriate context. The end game? To bolster conversion rates and enhance your return on investment. Notably, the integration of blockchain technology in this process further ensures transparency and security in every transaction, setting a new standard in the digital advertising industry.
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What are the most effective channels for programmatic advertising?
The potency of a conduit is contingent upon your unique blockchain product and intended demographic. Our squad will meticulously cherry-pick the most fitting channels for your enterprise, underpinned by exhaustive data scrutiny and blockchain sector tendencies. We capitalize on our abundant know-how and perpetually refreshed data to make tactical choices, guaranteeing that your programmatic services are deployed on channels that yield substantial returns and foster your business expansion.
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How much should I budget for programmatic services each month?
The investment required for programmatic services can fluctuate based on the scale of your blockchain enterprise, your objectives, and your financial resources. We will devise a tailored plan proposing the best budget distribution for your programmatic advertising approach. This plan is engineered to maximize your advertising expenditure, draw in fresh users, and ultimately propel your blockchain business forward. To explore your requirements in a complimentary consultation, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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