+10%
ROAS
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to extend your educational content reach and effectively engage your students or learners?
Given the complexity and dynamism of the digital learning landscape, achieving the right mix of strategy, tech, and data can be a daunting task. Furthermore, without the right tools and expertise, there lies a risk of having your educational resources underutilized or misallocated.
However, with programmatic services, it’s possible to harness the potential of automation to amplify your educational efforts. Advanced algorithms take care of purchasing, placement, and optimization of digital learning space, providing a data-driven, cost-effective solution.
This is precisely where Single Grain comes into the picture. Combining technology and educational marketing prowess, we help institutions like yours navigate through these challenges and ensure maximum ROI from your programmatic advertising in the education sector.
Discover High-ROI Programmatic Services with Single Grain
By harnessing the power of our programmatic services, Single Grain will transform your educational outreach efforts, providing a data-driven approach that aligns with your institution’s objectives.
Our team will handle all the complexities involved in setting up and optimizing your programmatic advertising for the education sector. We provide a comprehensive analysis of your current outreach strategy, direct competitor analysis, student and parent profiling, and create a tailored approach that best suits your educational model.
Through continuous monitoring and optimization, we ensure to yield the highest ROI, successfully driving student engagement, improving institution visibility, and stimulating enrollment conversions.
Single Grain programmatic services for education include:
- Programmatic Buying
- Real-Time Bidding
- Target Audience Segmentation
- Automated Ad Placement
- Performance Tracking & Optimization
- Direct Programmatic Campaigns
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
We are proud of our profound expertise in programmatic services, honed through collaborations with a wide range of clients, including those in the education sector. Our experienced team melds cutting-edge technology and top-tier industry methodologies with a data-centric perspective to craft bespoke strategies. We eschew a generic, blanket approach, instead focusing on the distinctive requirements, objectives, and target groups of each client. As pioneers in the digital technology landscape, we stay abreast of the newest trends, tools, and tactics in programmatic services.
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How does programmatic services differ from traditional digital advertising?
Conventional digital outreach in the education sector can sometimes involve manual processes, which may not only be time-consuming but also less effective. Programmatic services, however, leverage automated technology to purchase and allocate digital ad space. This ensures that your educational institution or services are showcased to the right audience at the opportune moment and in a context that resonates with them. The primary objective is to enhance enrolment rates and optimize your return on educational investment by reaching potential students more effectively and efficiently.
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What are the most effective channels for programmatic advertising?
The success of a communication avenue is contingent upon your unique educational offering and the demographic you aim to reach. Our team will meticulously identify the most appropriate avenues for your educational institution, utilizing in-depth data scrutiny and prevailing trends in the education sector. We harness our vast expertise and regularly refreshed data to make informed strategic choices, guaranteeing that your messages are disseminated on platforms that yield high engagement and foster the growth of your institution.
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How much should I budget for programmatic services each month?
The investment required for programmatic services in the education sector can fluctuate based on the scale of your institution, your objectives, and available resources. We will devise a tailored proposal, suggesting the most effective budget distribution for your programmatic advertising approach. This proposition will be strategically designed to maximize your advertising expenditure, engage new learners, and ultimately propel institutional growth. For a complimentary discussion about your specific needs, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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