“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to optimize your software’s visibility and effectively engage your potential users?
In the intricate and ever-evolving world of SaaS marketing, crafting the perfect blend of strategy, technology, and data can seem like a Herculean task. Moreover, without the right tools and expertise, there’s a risk of your marketing budget being underutilized or misallocated.
However, with programmatic services, it’s possible to leverage the power of automation to supercharge your SaaS marketing efforts. Sophisticated algorithms handle the purchasing, placement, and optimization of ad space, offering a data-driven, cost-effective solution.
This is exactly where Single Grain steps in. Merging technology and marketing acumen, we assist SaaS businesses like yours to navigate these challenges and ensure maximum ROI from your programmatic advertising.
Discover High-ROI Programmatic Services with Single Grain
By harnessing the power of our programmatic services, Single Grain will transform your SaaS marketing landscape, offering a data-driven methodology that aligns seamlessly with your business objectives.
Our team will navigate the complexities involved in setting up and fine-tuning your programmatic advertising for your software solution. We provide comprehensive analysis of your current marketing strategy, direct competitor analysis, audience profiling, and craft a tailored approach that best fits your SaaS business model.
Through relentless monitoring and optimization, we ensure to deliver the highest ROI, effectively driving traffic, enhancing your software’s visibility, and stimulating conversions.
Single Grain programmatic services for SaaS include:
- Programmatic Buying
- Real-Time Bidding
- Target Audience Segmentation
- Automated Ad Placement
- Performance Tracking & Optimization
- Direct Programmatic Campaigns
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increasing Free Quote Submissions on Homepage by 95%
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
-
How are your programmatic services unique from other providers?
Our expertise in programmatic services, honed through years of collaboration with a wide range of clients, including those in the SaaS industry, is something we take great satisfaction in. Our experienced team merges the power of cutting-edge technology and top-tier industry methodologies with a data-centric perspective to craft bespoke strategies. We firmly believe that each client is unique, with distinct objectives and target audiences, and thus, a universal strategy is not our approach. As pioneers in the digital technology landscape, we consistently stay abreast of the newest trends, tools, and methodologies in programmatic services.
-
How does programmatic services differ from traditional digital advertising?
In the realm of SaaS, traditional digital marketing can sometimes feel like a manual, laborious process, potentially leading to inefficiencies. However, the advent of programmatic services has revolutionized this landscape. By leveraging automated technology, programmatic advertising facilitates the purchase and sale of online ad spaces in a more streamlined manner. This ensures your message reaches the intended audience in a timely, contextually relevant manner. The end game? To bolster conversion rates and enhance your return on investment, thereby driving your SaaS business growth.
-
What are the most effective channels for programmatic advertising?
The success of a distribution medium hinges on the unique characteristics of your SaaS offering and your intended customer base. Our team will meticulously identify the optimal channels for your enterprise, drawing on thorough data scrutiny and prevailing market patterns. We utilize our broad-based expertise and constantly refreshed data to formulate strategic choices, guaranteeing that your programmatic services are deployed on mediums that yield substantial ROI and foster the expansion of your business.
-
How much should I budget for programmatic services each month?
The investment required for programmatic services can fluctuate based on the scale of your SaaS business, your growth objectives, and financial resources. Our team will craft a tailored proposal, recommending the best budget distribution for your programmatic marketing approach. This strategy will be meticulously designed to maximize your advertising expenditure, engage new customers, and ultimately propel your SaaS business expansion. To explore your unique needs in a complimentary consultation, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
The Quick Guide to Enterprise SaaS SEO
With thousands of pages to manage, SEO for enterprise SaaS often seems time-consuming and complicated. But it’s not the case. Think of enterprise SaaS SEO like building a house: It…
Full Article
What Is Programmatic SEO?
You’ve heard of SEO, of course, but have you heard of programmatic SEO (pSEO)? This once little-known method of creating high-ranking content at scale is being adopted by increasing numbers…
Full Article
Top 10 Examples of SaaS Companies That Are Rocking It
Updated March 2024. The best way to learn and find inspiration is to study what other successful brands have done. Here, we’re going to look at several examples of SaaS…
Full Article
