+10%
ROAS
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to broaden your ad reach and effectively connect with your target audience here in Florida?
Given the intricate and ever-changing nature of the digital advertising world, finding the perfect blend of strategy, technology, and data can seem like a monumental task. Moreover, without the appropriate tools and expertise, there’s a risk of your advertising budget being underutilized or misdirected.
However, with programmatic services, you can leverage the power of automation to boost your marketing efforts. Sophisticated algorithms handle the purchasing, placement, and optimization of media space, offering a data-driven, cost-effective solution.
This is exactly where Single Grain steps in. By merging technology and marketing expertise, we assist businesses like yours in navigating these challenges, ensuring maximum ROI from your programmatic advertising, even in the dynamic Florida market.
Discover High-ROI Programmatic Services with Single Grain
With our programmatic services, Single Grain is set to transform your marketing landscape in Florida, offering a data-centric approach that harmonizes with your business objectives.
Our dedicated team will handle all the complexities involved in establishing and fine-tuning your programmatic advertising. We conduct a comprehensive review of your existing marketing tactics, perform a thorough competitor analysis, profile your target audience, and craft a bespoke strategy that aligns with your business framework.
Through persistent tracking and enhancement, we strive to deliver the maximum ROI, effectively driving traffic, amplifying brand awareness, and boosting conversions in the Sunshine State.
The programmatic services offered by Single Grain include:
- Programmatic Purchasing
- Real-Time Auctioning
- Target Audience Categorization
- Automated Ad Deployment
- Performance Monitoring & Refinement
- Direct Programmatic Initiatives
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
As a team deeply rooted in Florida, we carry a sense of pride in our profound comprehension of programmatic services. We’ve had the privilege of collaborating with a wide range of clients across numerous sectors, which has only enriched our expertise. Our seasoned professionals leverage cutting-edge technology and industry-leading practices, all underpinned by a data-centric methodology, to craft bespoke strategies. We shun the notion of a universal solution, instead, we meticulously evaluate the distinct requirements, objectives, and target audience of each client. As pioneers in the digital technology landscape, we ensure we’re always abreast of the latest developments, tools, and methodologies in the realm of programmatic advertising.
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How does programmatic services differ from traditional digital advertising?
Conventional digital marketing methods in Florida might entail manual operations that can be tedious and not as productive. However, programmatic services revolutionize this process by employing automated technology for purchasing and selling digital ad space. This ensures that your advertisements reach your desired audience in a more streamlined and effective manner, as they are presented to the right individuals, at the most opportune moment, and within an appropriate context. The primary objective here is to augment conversions and enhance your return on investment, making your digital advertising endeavors in the Sunshine State more fruitful.
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What are the most effective channels for programmatic advertising?
Success in the realm of programmatic services hinges on the unique nature of your product and the audience you’re aiming to reach. Our Florida-based team will meticulously pinpoint the channels that align best with your business, utilizing a blend of in-depth data scrutiny and current industry patterns. We harness our broad expertise and constantly refreshed data to make informed strategic choices, guaranteeing your ads find their home on channels that deliver a robust ROI and foster the expansion of your business.
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How much should I budget for programmatic services each month?
When it comes to the financial commitment for programmatic services, it’s not a one-size-fits-all scenario. Your business scale, objectives, and fiscal capabilities, especially if you’re operating in the dynamic Florida market, play a significant role. Our team will craft a tailored proposal for you, suggesting the most efficient budget distribution for your programmatic advertising approach. This strategy will be engineered to maximize your advertising investment, captivate new audiences, and fuel your business expansion. To explore how we can align with your needs, request a complimentary consultation here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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