+17%
conversion rate
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you in San Diego and finding it challenging to extend your ad reach and effectively engage your target audience?
Given the intricate and ever-changing nature of the digital advertising landscape, finding the perfect blend of strategy, technology, and data can seem like a monumental task. Moreover, without the appropriate tools and expertise, there’s a risk of your advertising budget being underutilized or misallocated.
However, with programmatic services, you can leverage the power of automation to supercharge your marketing efforts. Sophisticated algorithms handle the purchasing, placement, and optimization of media space, offering a data-driven, cost-effective solution.
This is exactly where Single Grain, right here in San Diego, steps in. By merging technology and marketing expertise, we assist businesses like yours to navigate these challenges and ensure maximum ROI from your programmatic advertising.
Discover High-ROI Programmatic Services with Single Grain
Single Grain, based in San Diego, is set to transform your marketing landscape with our programmatic services. We offer a data-driven approach that is in perfect harmony with your business objectives.
Our dedicated team will handle the complexities of setting up and fine-tuning your programmatic advertising. We conduct a comprehensive review of your existing marketing strategy, perform a thorough competitor analysis, profile your target audience, and craft a bespoke approach that aligns seamlessly with your business model.
With our commitment to ongoing monitoring and optimization, we strive to deliver the highest ROI. We are successful in driving increased traffic, enhancing brand visibility, and stimulating conversions in the vibrant San Diego market and beyond.
The programmatic services offered by Single Grain include:
- Programmatic Purchasing
- Real-Time Auctions
- Target Audience Division
- Automated Ad Deployment
- Performance Monitoring & Enhancement
- Direct Programmatic Initiatives
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
Our expertise in programmatic services, honed in the dynamic environment of San Diego, is something we take immense pride in. We’ve had the privilege of partnering with a diverse range of clients across multiple sectors. Our experienced team blends the power of cutting-edge technology and industry-leading methodologies with a data-centric perspective to craft bespoke strategies. We understand that each client has unique requirements, objectives, and target audiences, and we never resort to a generic, one-size-fits-all approach. As pioneers in the digital technology landscape, we keep our fingers on the pulse of the latest trends, tools, and techniques in programmatic advertising, ensuring we’re always ready to meet your needs.
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How does programmatic services differ from traditional digital advertising?
Classic digital marketing methods, prevalent in many San Diego businesses, can involve labor-intensive processes, potentially leading to inefficiencies and delays. Contrastingly, programmatic services harness the power of automation to streamline the purchase and sale of online advertising real estate. This innovative approach ensures your promotional content is presented to your ideal audience precisely when and where it’s most impactful. The end game? A significant boost in conversion rates and an enhanced ROI for your business.
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What are the most effective channels for programmatic advertising?
Understanding that the success of a medium is intricately tied to your unique product and the audience you’re targeting, our team, right here in San Diego, will meticulously identify the channels that align best with your enterprise. This selection is grounded in thorough data scrutiny and a keen understanding of industry shifts. We capitalize on our vast expertise and perpetually refreshed data to make informed strategic choices. This guarantees that your advertisements are placed on platforms that yield a high return on investment, fostering the expansion of your business.
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How much should I budget for programmatic services each month?
Investing in programmatic services can be a game-changer for your San Diego business, but the budget can fluctuate based on your company’s size, objectives, and financial capabilities. Our team is committed to crafting a tailored proposal that suggests the best budget distribution for your programmatic advertising approach. This proposal is engineered to maximize your advertising expenditure, captivate new audiences, and fuel your business expansion. Eager to explore how we can elevate your business? Click here for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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