+17%
conversion rate
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to extend your ad reach and effectively captivate your target audience in the bustling Los Angeles market?
Given the intricate and ever-evolving nature of the digital advertising landscape, especially in a vibrant city like Los Angeles, crafting the perfect blend of strategy, technology, and data can seem like a monumental task. Moreover, without the appropriate tools and expertise, there’s a risk of your advertising budget being underutilized or misdirected.
However, with programmatic services, you can leverage the power of automation to supercharge your marketing efforts. Sophisticated algorithms handle the purchasing, placement, and optimization of media space, offering a data-driven, cost-effective solution.
This is exactly where Single Grain steps in. By merging technology and marketing acumen, we assist businesses like yours to navigate these challenges and ensure maximum ROI from your programmatic advertising, even in the competitive Los Angeles market.
Discover High-ROI Programmatic Services with Single Grain
Single Grain, based in Los Angeles, is set to transform your marketing landscape with our programmatic services. We offer a data-centric approach that is in perfect harmony with your business objectives.
Our dedicated team will handle the complexities of setting up and fine-tuning your programmatic advertising. We conduct a comprehensive review of your existing marketing tactics, perform a thorough competitor analysis, profile your target audience, and craft a strategy that is uniquely tailored to your business model.
With our commitment to ongoing monitoring and optimization, we strive to deliver the highest ROI. We are successful in driving increased traffic, enhancing brand visibility, and stimulating conversions in the dynamic LA market and beyond.
The programmatic services offered by Single Grain include:
- Programmatic Purchasing
- Real-Time Auctions
- Target Audience Segmentation
- Automated Ad Deployment
- Performance Monitoring & Enhancement
- Direct Programmatic Campaigns
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
At our Los Angeles-based agency, we take pride in our deep understanding of programmatic advertising, having worked with diverse clients from various industries. Our seasoned team combines the use of innovative technology and industry best practices with a data-driven approach to deliver tailored strategies. We don’t apply a one-size-fits-all strategy but consider each client’s unique needs, goals, and audience. Being in the forefront of digital technology, we are always updated with the latest trends, tools, and techniques in programmatic advertising.
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How does programmatic services differ from traditional digital advertising?
When it comes to digital advertising in Los Angeles, traditional methods can be time-consuming and less efficient. That’s where programmatic services come in. By leveraging automated technology, programmatic advertising streamlines the process of buying and selling online ad space. This means that you can effectively reach your target audience in the City of Angels, serving ads to the right people at the right time and in the right context. Our goal is to help you increase conversions and improve your return on investment, so you can make the most of your advertising efforts in Los Angeles.
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What are the most effective channels for programmatic advertising?
When it comes to programmatic services, the effectiveness of a channel depends on your specific product and target audience. Our team in Los Angeles understands the importance of selecting the most suitable channels for your business. We diligently analyze comprehensive data and stay up-to-date with industry trends to make strategic decisions. With our extensive experience and continuously updated data, we ensure that your ads are served on channels that provide high ROI and contribute to your business growth.
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How much should I budget for programmatic services each month?
The budget for programmatic services in Los Angeles can vary depending on the size of your business, your goals, and your financial capacity. Our team of experts will work closely with you to develop a customized proposal that suggests an optimal budget allocation for your programmatic advertising strategy. This proposal will be tailored to help you optimize your ad spend, attract new users, and ultimately drive business growth in the vibrant city of Los Angeles. To schedule a free consultation and discuss your specific needs, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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