+17%
conversion rate
We Have Driven Impact At
Boost Your Reach with Programmatic Services
Are you finding it challenging to extend your ad reach and effectively connect with your target audience in Orange County?
Given the intricate and ever-evolving nature of the digital advertising world, crafting the perfect blend of strategy, technology, and data can seem like a monumental task. Moreover, without the appropriate tools and expertise, there’s a risk of your advertising budget being underutilized or misdirected.
However, with programmatic services, you can leverage the power of automation to supercharge your marketing efforts. Sophisticated algorithms handle the purchasing, placement, and optimization of media space, offering a data-driven, cost-effective solution.
This is exactly where Single Grain steps in. By merging technology and marketing expertise, we assist businesses like yours in Orange County to navigate these hurdles and guarantee maximum ROI from your programmatic advertising.
Discover High-ROI Programmatic Services with Single Grain
Single Grain is set to transform your marketing landscape in Orange County with our programmatic services. We offer a data-centric approach that seamlessly aligns with your business objectives.
Our dedicated team will handle the complexities of setting up and fine-tuning your programmatic advertising. We conduct a comprehensive review of your existing marketing tactics, perform a thorough competitor analysis, profile your target audience, and devise a strategy that perfectly fits your business model.
With our constant monitoring and optimization, we aim to deliver the highest ROI. We are committed to driving substantial traffic, enhancing brand visibility, and boosting conversions in the vibrant Orange County market.
The programmatic services offered by Single Grain include:
- Programmatic Purchasing
- Real-Time Auctions
- Target Audience Division
- Automated Ad Deployment
- Performance Monitoring & Enhancement
- Direct Programmatic Initiatives
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How are your programmatic services unique from other providers?
As a leading authority in programmatic services, we’re proud to have served a broad spectrum of clients across numerous sectors right here in Orange County. Our experienced team expertly marries cutting-edge technology with industry-leading methodologies, all underpinned by a data-centric ethos, to craft bespoke strategies. We eschew the cookie-cutter approach, instead, we delve into the unique requirements, objectives, and target audiences of each client. With our fingers firmly on the pulse of digital innovation, we ensure we’re always abreast of the most recent developments, tools, and tactics in the realm of programmatic advertising.
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How does programmatic services differ from traditional digital advertising?
Are you tired of the tedious process and inefficiency that comes with traditional digital advertising? In the bustling digital landscape of Orange County, standing out requires a more sophisticated approach. Enter programmatic advertising – a game-changer that leverages automation to purchase and distribute online ad space. This innovative service ensures your ads are presented to your ideal audience at the most opportune moments, in the most relevant contexts. The end game? A significant boost in conversions and a healthier return on your investment. With programmatic services, you’re not just advertising, you’re strategically positioning your brand for success.
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What are the most effective channels for programmatic advertising?
Understanding the impact of a channel on your unique product and target demographic is crucial. Here in Orange County, our dedicated team will meticulously identify the most fitting channels for your enterprise, drawing on thorough data scrutiny and prevailing industry patterns. We utilize our vast knowledge and constantly refreshed data to make informed strategic choices, guaranteeing that your ads are displayed on channels that yield substantial ROI and foster the expansion of your business. We’re not just offering programmatic services, we’re crafting tailored solutions to propel your business forward.
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How much should I budget for programmatic services each month?
Investing in programmatic services can differ greatly based on your enterprise’s scale, objectives, and fiscal resources. Here in Orange County, we’re committed to crafting a bespoke proposal that recommends the best budget distribution for your programmatic advertising initiatives. Our goal is to ensure your advertising expenditure is maximized, drawing in fresh audiences, and propelling your business expansion. To explore how we can tailor our services to your unique needs, don’t hesitate to schedule a complimentary consultation with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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