+10%
ROAS
We Have Driven Impact At
Boosting Your Business with Enhanced Meta Ads
Are your current student recruitment efforts failing to translate into meaningful enrolment numbers?
For educational institutions competing in the digital age, the challenge is real. Your prospective students are online, but so are other institutions. And more than often, schools and universities struggle to find a balance between their online visibility and cost-effectiveness. Hence, the need for a robust meta ads strategy that integrates creativity with data-driven insights to maximize your enrolment rates.
Lucky for you, Single Grain specializes in exactly this. As your strategic meta ads agency, we aim to deliver superior online visibility, enhanced enrolment rates, and better student engagement in the education sector.
Single Grain: Your Partner for Meta Ads Success
At Scholarly Reach, we take great pride in our established success in digital marketing optimization, particularly in the realm of meta ads for the education sector.
We begin by thoroughly understanding your educational institution, your competitive landscape, and your marketing goals. Armed with this knowledge, we craft a tailored meta ads strategy that aligns with your distinct requirements. Moreover, our team of experts harnesses the power of cutting-edge technology and best practices in the education industry to continuously monitor and fine-tune your ads for top-tier results.
With us, the refining process doesn’t stop at ad creation. We consistently evaluate campaign performance data, ensuring your advertising investment delivers the highest possible returns, driving student engagement and enrollment.
The suite of services provided by Scholarly Reach includes:
- Meta ad creation and optimization
- Marketing strategy formulation and implementation
- Data analytics and insights
- Performance tracking and improvement
- 24/7 support and consultancy
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss future marketing agency trends, emphasizing value beyond media buying. They share personal stories, agency growth, and delve into challenges media buying agencies face, including the necessity for deeper analysis and client-focused success strategies. The conversation also touches on agency valuation, automation, programmatic SEO, AI, and the suggestion for agencies to invest in client businesses. The episode concludes with Kasim Aslam's insights into selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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