+17%
conversion rate
We Have Driven Impact At
Boosting Your Business with Enhanced Meta Ads
Are your current e-commerce marketing efforts failing to translate into meaningful returns?
For online retailers competing in the digital age, the challenge is real. Your target audience is online, but so is your competition. And more than often, e-commerce businesses struggle to find a balance between their online visibility and cost-effectiveness. Hence, the need for a robust meta ads strategy that integrates creativity with data driven insights to maximize your ROI.
Lucky for you, Single Grain specializes in exactly this. As your strategic meta ads agency, we aim to deliver superior online visibility, enhanced ROI, and better buyer engagement for your e-commerce platform.
Single Grain: Your Partner for Meta Ads Success
At Single Grain, we take immense pride in our established success in e-commerce digital marketing enhancement, particularly in the realm of meta ads.
Our journey with you begins by thoroughly understanding your online store, your competitive e-commerce landscape, and your marketing goals. Armed with this insight, we craft a bespoke meta ads strategy that dovetails with your distinct requirements. Moreover, our team of specialists harnesses the power of cutting-edge technology and e-commerce best practices to continually monitor and fine-tune your ads for premium outcomes.
With us, the refinement journey doesn’t conclude with ad crafting. We persistently evaluate campaign performance metrics, ensuring your advertising investment reaps the highest possible returns in your e-commerce venture.
The suite of services provided by Single Grain includes:
- Meta ad creation and optimization
- Marketing strategy formulation and implementation
- Data analytics and insights
- Performance tracking and improvement
- 24/7 support and consultancy
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel, experts from Perpetual Traffic and Marketing School podcasts, discuss marketing's future and agency value beyond media buying. They share personal stories and agency backgrounds, highlighting the need for agencies to deliver deep value and address challenges in media buying and client success. The conversation covers the changing agency landscape, automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. It concludes with Aslam's experience selling his agency, emphasizing financial insights for agency success.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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