+400%
engagement
We Have Driven Impact At
Boosting Your Business with Enhanced Meta Ads
Are your current marketing initiatives not yielding the desired returns?
In the digital era, businesses face a unique challenge. Your potential customers are online, but so is your competition. In the bustling digital landscape of San Diego, brands often grapple with maintaining a balance between their online presence and cost-effectiveness. This underscores the importance of a solid meta ads strategy that combines creativity with data-driven insights to optimize your ROI.
Fortunately, Single Grain is here to help. As your dedicated meta ads agency based in San Diego, our goal is to provide superior online visibility, improved ROI, and enhanced customer engagement.
Single Grain: Your Partner for Meta Ads Success
At Single Grain, nestled in the heart of San Diego, we take immense pride in our established expertise in digital marketing optimization, with a special focus on meta ads.
Our approach begins with an in-depth analysis of your business, your competitive landscape, and your marketing goals. Armed with this understanding, we craft a bespoke meta ads strategy that perfectly aligns with your distinct requirements. Our team of seasoned professionals harnesses the power of cutting-edge technology and industry best practices to continuously monitor and fine-tune your ads, ensuring top-tier results.
Our commitment to excellence doesn’t stop at ad creation. We persistently evaluate campaign performance data, guaranteeing that your advertising investment delivers optimal returns.
The suite of services offered by Single Grain encompasses:
- Creation and optimization of meta ads
- Formulation and execution of marketing strategies
- Data analytics and actionable insights
- Performance tracking and enhancement
- Round-the-clock support and consultancy
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future. They explore agency value beyond media buying, the growth of their agencies, and the importance of deeper analysis for client success. The discussion addresses the challenges for agencies in automation and the potential of programmatic SEO and AI, considering stakes in client businesses and SMBs' challenges with performance-based models. The episode ends with Aslam's insights on selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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