+17%
conversion rate
We Have Driven Impact At
Boosting Your Business with Enhanced Meta Ads
Are your current marketing efforts failing to translate into meaningful returns?
For businesses competing in the digital age, the challenge is real. Your target audience is online, but so is your competition. And more than often, brands struggle to find a balance between their online visibility and cost-effectiveness. Hence, the need for a robust meta ads strategy that integrates creativity with data driven insights to maximize your ROI.
Lucky for you, Single Grain specializes in exactly this. As your strategic meta ads agency, we aim to deliver superior online visibility, enhanced ROI, and better buyer engagement.
Single Grain: Your Partner for Meta Ads Success
At Single Grain, we pride ourselves on our proven track record in digital marketing optimization, specifically when it comes to meta ads.
We start by meticulously studying your business, your market landscape, and your marketing objectives. With this knowledge, we engineer a personalized meta ads strategy that aligns with your unique needs. Furthermore, our team of experts leverages the best of technology and industry practices to consistently monitor and optimize your ads for first-rate results.
With us, the refining process doesn’t end with ad creation. We continuously assess campaign performance data, ensuring your advertising spend yields maximum profits.
The range of services provided by Single Grain includes:
- Meta ad creation and optimization
- Marketing strategy formulation and implementation
- Data analytics and insights
- Performance tracking and improvement
- 24/7 support and consultancy
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaborative podcast, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing, emphasizing agency value beyond media buying. They share personal stories, agency growth insights, and the evolution of marketing landscape. Key topics include the necessity for agencies to deliver deeper value, the challenges of media buying, automation's role, and the future of agency valuations. Aslam and Patel suggest agencies should invest in client businesses and address SMBs' service challenges. The episode concludes with Aslam's insights on successful agency management.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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How does your agency stand out among other meta ads agencies?
We’re not just any meta ads agency. We are specialists who breathe, live, and thrive in the metaverse. Our team is a unique blend of digital marketers, creative thinkers, and tech enthusiasts who understand the intricacies of meta advertising. We stay updated with the latest trends and tools to ensure we deliver the most innovative and effective campaigns for our clients in this burgeoning digital realm.
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How does meta advertising differ from traditional digital advertising?
The beauty of meta advertising lies in its ability to create immersive experiences. Unlike traditional digital advertising, where the interaction is mostly one-sided, meta advertising leverages augmented and virtual realities to engage users in a two-way interaction. This innovative approach not only captures attention but also drives deeper engagement and stronger brand loyalty.
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Which platforms are most effective for meta advertising?
The choice of platform depends largely on your target audience and the nature of your product or service. That said, platforms that support virtual and augmented reality experiences tend to offer the most potential for meta advertising. Our team conducts thorough research to identify the most fitting platforms for each campaign, ensuring optimal reach and engagement.
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What should be the budget for a meta ads campaign?
There’s no one-size-fits-all answer here. The budget for a meta ads campaign varies based on your business goals, target audience, chosen platform, and the complexity of the campaign. We work closely with our clients to craft a budget that aligns with their financial constraints while ensuring maximum ROI from their meta advertising efforts.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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