+17%
conversion rate
We Have Driven Impact At
Leveraging Your Facebook Campaigns for Maximum Impact
Feeling overwhelmed with your Facebook marketing campaigns? Are you struggling to see significant return on investment, despite a substantial ad spend?
Your business needs a robust strategic approach to unlock the full potential of Facebook’s powerful marketing capabilities. A piecemeal approach can often lead to wasted resources, yielding limited results. You deserve a tailored strategy, executed by experienced professionals who understand the unique dynamics of the Facebook advertising ecosystem.
Single Grain can be your key to turning things around. As a Facebook Agency Partner, we possess the in-depth knowledge, experience, and tools necessary to maximize your marketing campaigns and help boost your revenue. Let us show you the way.
Strategic Solutions with Single Grain's Expertise
At Single Grain, our focus is on creating high-ROI Facebook marketing campaigns that truly move the needle. Through thorough research and analytics, coupled with a strategic approach, we are able to optimize your ad spend, attract your target audience and excel at conversion rates. We tackle the challenge head-on, identifying potential pitfalls and formulating effective strategies to counter them.
Our team’s strong grasp of advanced technology, ad targeting techniques, and audience segmentation enables us to create highly cost-effective campaigns that drive engagement, generate leads, and boost sales. We have a proven track record of helping businesses scale to new heights through dynamic and innovative Facebook ad strategies.
Single Grain not only helps you engage with your target audience but also provides actionable insights to improve campaign effectiveness. Trust in our ability to turn your Facebook marketing efforts into a powerful driver for business growth.
Our premier Facebook Agency Partner services include:
- Detailed audience targeting
- Strategic ad placement
- Creation of compelling ad visuals and copy
- Split testing for campaign optimization
- In-depth analytics and insights
- Ongoing campaign management and optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, stressing revenue milestones, referrals, and acquisitions. They examine influencers' financial motives, disparities in platform earnings, and marketing strategies at $1M, $10M, and $100M levels. Insights into MrBeast's popularity and influencer priorities offer a deep dive into marketing dynamics.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly does a Facebook Agency Partner do?
As a Facebook Agency Partner, our role is to be your expert guide in the complex world of Facebook advertising. We leverage our in-depth knowledge and direct access to Facebook’s latest tools, insights, and best practices to enhance your social media campaigns. Our goal is to help you maximize your return on investment, whether that’s through increased brand awareness, lead generation, or customer conversions.
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How does partnering with a Facebook Agency Partner benefit my business?
Collaborating with a Facebook Agency Partner offers numerous advantages. First, we have direct access to Facebook’s latest tools and beta features, giving you a competitive edge. Secondly, our extensive understanding of Facebook’s algorithms and ad structures ensures your campaigns get optimal visibility and engagement. Finally, we’re adept at analyzing data to continually refine your strategy, boosting your ROI.
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Does a Facebook Agency Partner only handle Facebook marketing?
While our expertise is rooted in Facebook, we understand that a well-rounded social media strategy often involves multiple platforms. As such, we extend our services to include Instagram, which is part of the Facebook family. We strategically integrate campaigns across both platforms for cohesive branding and maximized reach.
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What should I expect in terms of ROI when working with a Facebook Agency Partner?
It’s important to note that ROI can vary based on your specific goals, industry, and target audience. However, as a Facebook Agency Partner, we’re committed to delivering the highest possible returns. We leverage our direct access to Facebook’s resources, coupled with our marketing expertise, to fine-tune your campaigns for maximum performance. We prioritize transparency, providing regular reports so you can see the tangible impact of our efforts.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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