We Have Driven Impact At
Single Grain: Your Fintech Digital Partner for Market Penetration
Are you finding it challenging to stand out in the competitive Fintech landscape?
In the fast-paced world of financial technology, establishing a commanding online presence is a complex task. The digital finance arena is constantly evolving, requiring quick adaptation and strategic foresight. Developing effective strategies can seem like a daunting endeavor, often leading to frustration and a sense of stagnation.
To secure your place in the digital finance sector, a multifaceted strategy is essential, one that integrates cutting-edge technology, data-driven insights, and customized content. Single Grain, a premier digital marketing agency, is at the vanguard of this digital revolution, guiding you through the intricate maze of Fintech marketing services.
Single Grain excels at transforming your distinctive Fintech vision into a compelling digital narrative, creating avenues to engage with your target market effectively, and fostering enduring growth through our exhaustive digital marketing services.
Leading Fintech Digital Agency Navigators
Embarking on a fintech voyage with Single Grain means harnessing a unique blend of analytical prowess and creative strategy to outmaneuver market competitors. Our deep insights into financial trends and consumer digital interactions lay the groundwork for your bespoke strategy, delivering both specialized fintech marketing services and expert consulting.
Single Grain’s commitment to innovation ensures your fintech brand’s strategy remains cutting-edge and impactful, adapting swiftly to changes in financial behaviors and tech evolution. Through proactive implementation and strategic consulting, we fine-tune your brand’s narrative until it resonates powerfully within the digital finance arena.
We constantly sharpen our expertise in fintech marketing services and consulting to guarantee that your brand doesn’t just adjust to the digital transformation but excels within it, transforming obstacles into avenues for growth and customer engagement.
- Brand Identity & Fintech Messaging
- Targeted Digital Marketing Strategies
- SEO & Content Tailoring for Fintech
- Dynamic Social Media Initiatives
- Data Analytics & Financial Insights
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Marketing experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate in a podcast to discuss the future of marketing agencies, the importance of offering value beyond media buying, and the evolving landscape of marketing. They share personal stories, explore agency growth, and delve into challenges like the need for deeper analysis and focusing on client outcomes. The conversation also touches on agency valuation, automation advancements, and the potential of programmatic SEO and AI. Aslam and Patel discuss the idea of agencies investing in client businesses and the hurdles SMBs face with performance-based models. The episode ends with Aslam's insights on selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes a digital agency specialized in Fintech different from generalist marketing agencies?
A Fintech-focused digital agency brings a wealth of industry-specific knowledge that can be the difference between good and exceptional results. We understand the complexities of financial regulations, the unique customer trust issues, and the competitive digital landscape that Fintech operates within. By tailoring strategies that speak directly to financial audiences, we navigate these intricacies to deliver impactful marketing that resonates with both savvy investors and everyday users.
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Can a digital agency for Fintech help with compliance and regulatory challenges in marketing?
Absolutely! We pride ourselves on staying abreast of the latest Fintech regulations and ensuring that all marketing campaigns adhere to industry standards. Our team collaborates with compliance experts to ensure that your messaging is not only effective but also fully compliant, mitigating risk and reinforcing trust with your audience. This balance between creativity and compliance is where our expertise shines brightest.
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What digital marketing strategies are most effective for Fintech companies?
For Fintech companies, a mix of inbound marketing, content marketing, SEO, and targeted advertising tends to yield the best results. We focus on establishing your brand as a thought leader with insightful content, optimizing your online presence for search engines to attract organic traffic, and employing data-driven advertising to reach high-intent audiences. Our approach is to craft a digital ecosystem that supports user acquisition and retention for Fintech platforms.
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How do you measure the success of a digital marketing campaign for a Fintech company?
Success metrics for Fintech marketing are defined by your specific goals, whether that’s user acquisition, brand awareness, or product adoption. We utilize a suite of analytics tools to track conversions, engagement rates, website traffic, and customer lifetime value, among other KPIs. Regular reporting and analysis ensure that we can pivot and optimize strategies, ensuring your marketing investment yields the highest possible ROI.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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