+193%
sign-ups
We Have Driven Impact At
Single Grain: Your Blockchain Digital Agency for Network Growth and Visibility
Having trouble establishing your blockchain brand in the digital ecosystem?
The blockchain industry is fast-paced and constantly evolving, making it a challenge to stay ahead and be noticed. Developing effective strategies in this sector can feel like navigating a maze of ever-changing protocols and technologies, which can lead to a sense of frustration and a lack of progress.
To secure your place in the blockchain space, it’s essential to employ a multifaceted strategy that leverages cutting-edge innovation, data-driven insights, and content that speaks directly to the blockchain community. Single Grain stands as a beacon in the blockchain revolution, guiding you through the intricate network of digital marketing tailored for blockchain enterprises.
At Single Grain, we excel in transforming your blockchain vision into a compelling digital narrative, creating avenues to engage with your target audience effectively, and fostering long-term growth with our comprehensive suite of digital marketing services designed for the blockchain industry.
Blockchain Marketing Specialists Navigators
Embarking on the blockchain journey with Single Grain means harnessing a unique blend of technical acumen and data-driven strategies to outmaneuver the competition. Our deep insights into blockchain market dynamics and user engagement are the cornerstones of your bespoke strategy, delivering both specialized blockchain marketing services and expert consulting.
Single Grain’s prowess in innovation ensures your blockchain brand’s strategy remains cutting-edge and pertinent, adapting to fluctuations in market sentiment and technological breakthroughs. Through proactive implementation and consulting, we sculpt your brand narrative until it resonates throughout the blockchain ecosystem.
We continuously sharpen our expertise in blockchain marketing services and consulting to guarantee that your brand doesn’t just adjust to the blockchain revolution but excels within it, transforming obstacles into avenues for growth and community building.
- Blockchain Brand Identity & Messaging
- Targeted Blockchain Marketing Strategies
- SEO & Content Optimization for Blockchain
- Creative Social Media Initiatives for Crypto Audiences
- Blockchain Data Analytics & Market Insights
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Industry experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies on a podcast. They explore agency value beyond media buying, personal journeys, and the growth of their agencies. The conversation covers the necessity for agencies to deliver deep value, challenges in media buying, the evolving value of agencies, and the impact of automation and AI. They debate agency stakes in client businesses, SMB challenges with performance-based models, and conclude with Aslam's agency sale insights.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What makes a digital agency for blockchain special compared to other digital agencies?
Our blockchain expertise is our superpower. We navigate the intricacies of blockchain technology to craft marketing strategies that resonate with the tech-savvy crowd. Our team stays updated with the latest blockchain trends and regulatory shifts, ensuring your marketing efforts are not only innovative but also compliant. With us, you’re tapping into a niche skill set that understands the blockchain ecosystem inside out.
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Why is blockchain-focused digital marketing important?
In the world of blockchain, trust and authority are everything. A digital agency specializing in blockchain understands how to build these critical elements through strategic communication. Since blockchain products often involve complex technologies, our job is to distill this complexity into relatable benefits for your audience, facilitating understanding and adoption.
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Can a digital agency for blockchain help with ICO/STO marketing?
Absolutely! Launching an Initial Coin Offering (ICO) or Security Token Offering (STO) requires a precise blend of legal knowledge, technical understanding, and marketing prowess. Our agency is equipped to navigate this unique landscape, ensuring your offering stands out in a crowded market while adhering to regulatory standards.
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What digital marketing services are most effective for blockchain companies?
Blockchain companies benefit from a mix of content marketing, SEO, influencer partnerships, and community building, especially on platforms where crypto-enthusiasts gather. We also recommend targeted paid advertising campaigns and PR outreach for comprehensive exposure. Our tailored strategies are designed to engage and expand your audience in the evolving blockchain space.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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