+10%
ROAS
We Have Driven Impact At
Single Grain: Your Education Sector Digital Partner for Broadening Academic Reach
Feeling overwhelmed by the challenge of establishing a strong educational brand online?
In the realm of education, creating a dynamic online presence is a complex task. The digital education sector is constantly evolving, requiring adaptability and strategic foresight. For educational institutions, developing effective digital strategies can seem like navigating a maze without a map, leading to frustration and a sense of stagnation.
Success in the digital education space hinges on a multifaceted approach that blends innovative thinking, data-driven insights, and customized educational content. Single Grain stands as a beacon in this transformative journey, guiding educational entities through the intricate maze of digital marketing services with expertise and precision.
At Single Grain, we excel in transforming your educational institution’s vision into a compelling digital narrative, creating pathways to engage with your target audience effectively, and fostering long-term growth through our specialized digital marketing services for the education sector.
Leading Digital Agency for Education Navigators in Academic Growth
Embarking on the educational digital landscape with Single Grain means harnessing a unique blend of pedagogical insight and data-driven strategies to surpass your academic competitors. Our deep comprehension of educational trends and learner engagement is the cornerstone of your bespoke strategy, delivering both specialized digital agency services and expert consulting for educational institutions.
Single Grain’s flair for educational innovation ensures your institution’s digital strategy remains cutting-edge and pertinent, adapting to changes in student interests and advancements in e-learning technologies. Through hands-on implementation and insightful consulting, we craft and refine your educational message until it resonates throughout the digital realm.
We are committed to continuously sharpening our expertise in digital agency services and consulting tailored for the education sector to guarantee that your institution doesn’t just adjust to the digital age but excels within it, transforming obstacles into avenues for growth and learner engagement.
- Educational Brand Identity & Messaging
- Integrated Digital Marketing Strategies for Schools
- SEO & Content Optimization for Educational Content
- Creative Social Media Campaigns for Student Recruitment
- Data Analytics & Learner Insights
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing and agency value beyond media buying. Highlights include personal stories, the growth of their agencies, and the necessity for deeper value services. They address media buying challenges, the evolving agency landscape, automation advantages, and the idea of agencies taking stakes in client businesses. The talk also explores the difficulties SMBs face with performance-based models and concludes with Aslam's agency sale insights.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes a digital agency for education unique?
A digital agency specializing in education deeply understands the nuances of the educational sector, from K-12 to higher education. Our expertise lies in crafting messages that resonate with educators, students, and stakeholders. We leverage the latest educational technology trends and pedagogical insights to design campaigns that inform, engage, and inspire action within this unique ecosystem.
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How can a digital agency for education enhance our institution's online presence?
With a blend of innovative SEO strategies, compelling content creation, and targeted social media campaigns, we amplify your institution’s digital footprint. By positioning your brand as a thought leader in education, we attract prospective students, engage alumni, and build meaningful partnerships, ensuring your online presence is both prominent and influential.
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What digital marketing strategies are most effective for educational organizations?
The most effective strategies are those tailored to the needs and behaviors of your educational audience. We utilize a mix of content marketing to highlight your programs and achievements, targeted advertising to reach potential students, and email marketing to nurture leads. Additionally, we implement analytics to refine strategies and ensure the highest engagement and conversion rates.
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Can a digital agency for education help us reach both local and international students?
Absolutely! We craft campaigns that cater to the diverse needs of local and international audiences. By employing geo-targeting, cultural customization, and multilingual content, we extend your institution’s reach. Our aim is to make your educational offerings accessible and appealing to students, regardless of their location.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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