+400%
engagement
We Have Driven Impact At
Expanding Your Digital Reach in Tennessee
Are you finding it challenging to stand out in Tennessee’s bustling digital sphere?
In the Volunteer State, where the digital terrain is as dynamic as the Mississippi River, establishing a commanding online presence requires both nimbleness and strategic foresight. For many, shaping effective digital strategies is akin to exploring the Great Smoky Mountains without a map, leading to frustration and a sense of being stuck.
To secure your place in the digital landscape, you need a multifaceted strategy that blends creativity, data-driven insights, and customized content. Single Grain, a premier digital agency, is your beacon in the complex journey of online marketing, offering guidance every step of the way.
At Single Grain, we excel in transforming your distinctive brand vision into a compelling digital narrative, creating avenues to engage with your target audience in Tennessee and beyond, and fostering enduring growth with our all-encompassing digital agency services.
Expert Digital Agency Pathfinders in Tennessee
Embark on a digital voyage with Single Grain, where our fusion of imaginative flair and data-informed strategies propels your Tennessee brand ahead of the curve. Our deep insights into market dynamics and consumer behavior lay the groundwork for a bespoke strategy that encompasses both top-tier digital agency services and expert consulting.
At Single Grain, we pride ourselves on keeping your digital presence innovative and attuned to the evolving tastes of consumers and the latest tech developments. Through proactive implementation and strategic consulting, we’ll fine-tune your brand’s message until it resonates powerfully throughout the digital realm.
Our commitment to mastering digital agency services and consulting is unwavering, ensuring that your brand doesn’t just adjust to the digital landscape but flourishes, transforming obstacles into avenues for growth and meaningful engagement.
- Distinctive Brand Identity & Messaging
- Robust Digital Marketing Strategies
- Targeted SEO & Content Enhancement
- Creative Social Media Initiatives
- Precise Data Analytics & Interpretation
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, emphasizing the need for deep value beyond media buying. They share personal stories, agency growth insights, and tackle subjects like agency service depth, challenges of media buying, and the importance of client success. The conversation also touches on automation, programmatic SEO, AI's role in marketing, and agency valuations. Suggestions include agencies having stakes in client businesses and the hurdles of SMBs adopting performance-based models. Ends with financial insights from Kasim Aslam on selling his agency.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What makes a digital agency in Tennessee unique in the marketing landscape?
Nestled in the heart of innovation and cultural richness, a Tennessee-based digital agency brings a unique blend of traditional Southern charm and cutting-edge digital strategies. We understand the local market as well as global trends, ensuring your brand resonates with regional nuances while maintaining a broad appeal. Let’s get your message to sing in tune with the vibrant rhythm of Tennessee’s evolving digital audience.
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How can a digital agency in Tennessee help my local business compete nationally?
Leverage our deep understanding of the local ethos to create campaigns that stand out. We utilize hyper-local strategies that capture the essence of Tennessee, then amplify your message on a national scale with advanced digital tools and analytics. Our team ensures your brand’s voice is heard loud and clear, from the Smoky Mountains to the bustling streets of NYC.
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What digital marketing services can I expect from a Tennessee agency?
Expect a full gamut of services tailored to your needs. From crafting compelling SEO-driven content that echoes the Tennessee vibe to managing social media campaigns that engage local and broader audiences, we’ve got you covered. Our services include web design, PPC, email marketing, and analytics, all fine-tuned to elevate your digital presence in the Volunteer State and beyond.
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Can a digital agency in Tennessee help my brand with the latest digital trends?
Absolutely! With our finger firmly on the pulse, we navigate the latest digital waves with a flair for innovation. Whether it’s leveraging AI for personalized marketing, exploring AR for immersive experiences, or capitalizing on the power of video content, we ensure your brand stays ahead of the curve, making the most out of emerging trends to keep you top-of-mind and top-of-search.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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