+403%
traffic
We Have Driven Impact At
Expanding Your Digital Reach in Michigan
Are you finding it challenging to stand out in Michigan’s bustling digital space?
In the dynamic online world, Michigan businesses face the constant need to adapt and stay ahead. Crafting a digital strategy that makes an impact can seem like a daunting task amidst the fast-paced changes, leading to a sense of frustration and a lack of progress.
Success in the digital realm requires a multifaceted strategy that blends creativity, data-driven insights, and customized content. Single Grain, a premier digital agency, is at the cutting edge of this digital evolution, guiding you through the intricate maze of online marketing services with expertise.
Single Grain excels in transforming your distinct brand vision into a compelling digital presence, creating avenues to engage with your target audience effectively, and fostering lasting growth with a full suite of digital agency services tailored to the Michigan market.
Michigan's Premier Digital Agency Navigators
At Single Grain, we understand the unique digital landscape of Michigan, from the bustling streets of Detroit to the tech-savvy communities of Ann Arbor. Our tailored strategies blend imaginative solutions with data-driven insights to propel your brand ahead of the competition. We ground our approach in a deep comprehension of market dynamics and consumer behavior, ensuring your strategy is both personalized and powerful.
Our commitment to innovation positions your Michigan brand at the forefront of digital trends, ensuring your online presence is dynamic and engaging. Single Grain’s hands-on approach to digital strategy and consulting fine-tunes your brand’s message, ensuring it resonates throughout the digital realm.
As we continuously sharpen our expertise in digital agency services and consulting, we empower your brand to not just navigate but excel in the digital age. We transform obstacles into stepping stones for growth and engagement, helping you connect with your audience in Michigan and beyond.
- Distinctive Brand Identity & Messaging
- Strategic Digital Marketing Initiatives
- Targeted SEO & Content Enhancement
- Creative Social Media Strategies
- Precise Data Analytics & Interpretation
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, the importance of value beyond media buying, and personal experiences in a podcast collaboration. They explore agency growth, Google Ads, and challenges like the need for deeper analysis and client-focused success. The conversation touches on the declining multiples for agencies, automation advantages, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. It ends with Aslam's insights on selling his agency successfully.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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Why choose a digital agency in Michigan for my online marketing needs?
A Michigan-based digital agency brings a unique blend of Midwest work ethic and innovative digital savviness to your online presence. We understand local and global markets, ensuring your campaigns resonate authentically with your core audience. With a finger on the pulse of digital trends and a heart in community values, we create strategies that help your brand flourish.
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Can a digital agency in Michigan help me reach a national audience?
Absolutely! Our digital expertise transcends state borders. We leverage cutting-edge tools and strategies to amplify your brand on the national stage. With a robust understanding of diverse markets and consumer behaviors, we position your campaigns for nationwide visibility and engagement, driving growth from coast to coast.
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What services do digital agencies in Michigan offer to improve my business?
We’re a one-stop shop for digital excellence. From SEO optimization and PPC campaigns to social media management and content creation, we’ve got the arsenal to elevate your brand. Our services are designed to increase your online visibility, engage with your target audience, and convert clicks into loyal customers.
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How does a Michigan digital agency adapt strategies for different industries?
We pride ourselves on our chameleon-like adaptability. By diving deep into your industry’s landscape, we tailor strategies that speak directly to your niche. Our dynamic approach considers industry-specific trends, jargon, and customer behavior, ensuring your marketing efforts hit the mark every time. Let’s make your brand the standout star in your field!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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