+400%
engagement
We Have Driven Impact At
Expanding Your Digital Presence in North Carolina
Are you finding it challenging to stand out in the digital sphere, especially in the vibrant markets of North Carolina?
In the fast-paced online world, where adaptability and insight are crucial, creating a strong digital presence can seem like a daunting task. For businesses in North Carolina, the journey to digital success can often feel like a maze, filled with obstacles and uncertainties that lead to frustration and a lack of progress.
Success in the digital space requires a multifaceted strategy that blends creativity, data-driven insights, and customized content. Single Grain, a premier digital agency, is at the cutting edge of this digital evolution, offering guidance and clarity in the intricate realm of online marketing services.
At Single Grain, we excel in transforming your distinctive brand vision into a compelling digital narrative, establishing connections with your target audience, and fostering enduring growth with our all-encompassing digital agency services, regardless of your location.
North Carolina's Premier Digital Agency Navigators
Embarking on a digital journey with Single Grain in North Carolina means tapping into a unique blend of creativity and data-driven strategies to outshine your competitors. Our deep insights into market dynamics and consumer behavior are the cornerstones of a tailored strategy that encompasses both digital agency services and consulting expertise tailored to the Tar Heel State.
At Single Grain, we pride ourselves on fostering innovation to keep your brand’s digital presence vibrant and attuned to the ever-evolving interests of consumers and technological progress. Through proactive implementation and strategic consulting, we fine-tune your brand’s message to resonate throughout the digital landscape.
Our commitment to mastering digital agency services and consulting is unwavering, ensuring that your brand doesn’t just adjust to the digital age but flourishes, transforming obstacles into avenues for growth and meaningful engagement.
- Distinctive Brand Identity & Messaging
- Targeted Digital Marketing Strategies
- SEO & Content Enhancement
- Creative Social Media Initiatives
- Precise Data Analytics & Insights
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate in a podcast to address marketing topics, discussing the future of agencies, the importance of providing value beyond media buying, and personal anecdotes. They emphasize the necessity for deeper analysis and client-focused services, the evolving role of automation, programmatic SEO, AI assistance, and the idea of agencies holding stakes in client businesses. The conversation also touches on the challenges SMBs encounter with performance-based models and concludes with Kasim's experience of selling his agency.
Learn More About The Work We’ve Done
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increasing Free Quote Submissions on Homepage by 95%
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
-
Why should I choose a digital agency in North Carolina for my business?
Opting for a digital agency in North Carolina means tapping into a local market with a global mindset. Our digital expertise is enriched by an understanding of the area’s unique business landscape. Collaboration with us ensures that your digital strategy is both culturally resonant and innovative, leveraging local insights for broader digital success.
-
Can a North Carolina digital agency handle national campaigns?
Absolutely! Our digital prowess extends far beyond the Tar Heel State. We craft campaigns with national reach and impact, utilizing cutting-edge tools and strategic insights to ensure your message resonates across markets. Whether you’re targeting close to home or casting a wider net, we’ve got the savvy to bring your brand to the forefront.
-
How does a digital agency in North Carolina stay current with digital trends?
We’re lifelong learners, continually honing our skills and staying ahead of the curve in the fast-paced digital world. Our proximity to renowned research institutions and tech hubs fuels our passion for innovation, ensuring that the strategies we deploy for your business are ahead of the game and informed by the latest industry breakthroughs.
-
What kind of results can I expect from working with a digital agency in North Carolina?
Expect a blend of creativity, strategic thinking, and data-driven results. We aim to exceed your goals, whether it’s increasing brand awareness, boosting online sales, or driving customer engagement. With a tailored approach, we measure success not just by numbers, but by the real growth and progress we bring to your business.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
How to Choose a Digital Marketing Agency That Delivers Results
Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest…
Full Article
Elevate Your Brand with a Top 5 TikTok Ad Agency
Updated September 2023. TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has unquestionable advertising potential. Companies advertising on…
Full Article
Top 8 Digital Marketing Agencies to Grow Your Brand in 2024
Updated December 2023 If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a…
Full Article
