-41.37%
CPL
We Have Driven Impact At
Unlocking Outbound Growth Potential with Expert Marketing Services
Frustrated with stagnant sales despite all your marketing efforts?
It’s disheartening to see your outbound marketing campaigns fall short, especially when your team’s performance and your product’s quality should forecast success. Lackluster responses from prospects lead to missed quotas, draining both morale and revenue, leaving you scratching your head wondering what’s missing.
The game-changer you need could be a fresh, strategic approach to outbound marketing services, tailored to engage your ideal customers actively and effectively. That’s where the expertise of an outbound marketing agency like Single Grain comes into play.
Single Grain turns outbound marketing challenges into victories. By crafting personalized, data-driven marketing strategies, we elevate your game, so sales are not just a possibility but a certainty.
Outbound Mastery With Single Grain's Consulting Expertise
At Single Grain, we dissect every element of your outbound marketing to pinpoint improvement areas. We refresh tired scripts and templates, invigorate your campaigns with compelling content, and deploy analytics to ensure measurable growth.
We understand that each touchpoint with a prospect is an opportunity to build your brand’s reputation and generate demand. Thus, our consulting team meticulously maps customer journeys, optimizes messaging, and sharpens tactics to align with your audience’s preferences.
Our commitment is to transform your outbound efforts from an operational task to a strategic asset. With Single Grain’s agency and consulting prowess at your side, expect a surge in lead quality, a boost in conversion rates, and, ultimately, sales figures you can be proud of.
- Customized outreach strategy
- Dynamic content creation
- Performance analysis & optimization
- Multichannel campaign management
- Advanced lead generation techniques
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Enriching Your Email List & Boosting YouTube CPM by 50%
Eric Siu and Neil Patel discuss marketing strategies, focusing on email list enrichment, YouTube optimization, and closing enterprise deals. They share techniques for using LinkedIn to enrich email lists, finding clients via apps, optimizing YouTube thumbnails, and lead data enrichment for better sales pitches. The video covers lead qualification, creating proposals, enterprise sales follow-ups, testing sales strategies, lead generation through RFPs, and monetizing YouTube ads, including enabling restricted ads. Part of a series offering actionable marketing advice.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are outbound marketing services?
Outbound marketing services encompass strategies that proactively reach out to potential customers rather than waiting for them to find you. This includes targeted campaigns like email marketing, cold calling, direct mail, and paid advertising. Our services are designed to grab attention, create interest, and generate leads by pushing your message in front of a carefully selected audience.
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How do you measure the success of outbound marketing campaigns?
Success in outbound marketing is measured by key performance indicators (KPIs) such as lead generation rates, conversion rates, return on investment (ROI), and customer acquisition costs. We track these metrics diligently to refine our strategies, ensuring your campaigns are not just reaching out, but also resonating and converting.
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Can outbound marketing be personalized for my business needs?
Absolutely! Personalization is a cornerstone of effective outbound marketing. We tailor each campaign to align with your business’s unique brand message, value proposition, and target audience. By segmenting your audience and crafting personalized messaging, we increase the relevance and impact of your campaigns.
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Isn't outbound marketing outdated in the digital age?
Not at all! Outbound marketing has evolved with the digital landscape. It’s not just about broadcast techniques; it’s about strategic, data-driven outreach. With precise targeting and integration with digital tools and analytics, outbound marketing remains a powerful approach to connect with your audience and drive business growth. It complements inbound strategies, ensuring a comprehensive approach to your marketing efforts.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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