+400%
engagement
We Have Driven Impact At
Amplify Your Brand Reach
Struggling to cut through the noise on social platforms?
You’re not alone – businesses today find themselves in a relentless competition for attention in an ever-changing landscape of social media. Despite creating content and engaging with followers, if your social media ROI remains a mystery, the frustration is palpable. An unfocused approach can leave you feeling invisible amidst a sea of competitors.
The solution begins with pinpointing your target audience and their behaviors, then crafting a strategic advertising approach tailored to them. This is where expertise comes into play – a marriage of creativity and analytics to elevate brand presence.
Single Grain stands at the nexus of innovation and proficiency. Equipped with a deep understanding of various platforms’ algorithms, our social media advertising consulting agency ensures your message isn’t just heard, but resonates.
Navigating the Social Labyrinth
Embarking on a social media advertising journey with Single Grain, you’re leveraging a navigator for the complex maze of digital channels. Our agency synthesizes your brand ethos with data-driven strategies, ensuring each campaign speaks directly to your audience’s core needs and desires.
We unearth insights through meticulous analysis and apply them to craft narratives that not only captivate but also convert. By continually refining targeting parameters and creative elements, the campaigns we architect are geared for growth and engagement.
Our passion is your growth. By staying ahead of trends and technology, we turn everyday social interactions into tangible business outcomes, creating a loyal community around your brand.
- Targeted ad campaign development
- Audience segmentation and analysis
- Creative consultation and asset optimization
- Cross-platform advertising strategies
- Performance tracking and analytics
- ROI-focused ad spending
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss shifting from performance to brand marketing and adopting a full-funnel approach, emphasizing long-term growth via impression-based channels. They explore transitioning ads to include consideration and awareness, the importance of creating distinct audiences, and how this strategy varies by brand size. Challenges in attribution, the unreliability of data, and the necessity of investing in top-of-funnel traffic are highlighted. They critique the limitations of platforms like Facebook and Google for accurate ROI measurement, stress the importance of data and analytics while advocating for patience in top-of-funnel campaigns, and recognize the role of agencies in navigating data complexities. The dialogue provides insights into adapting to the evolving landscape of paid advertising for sustainable growth.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What can I expect from social media advertising consulting?
Expect a fully tailored game plan that leverages the dynamic world of social media to elevate your brand. Our consulting looks at your unique goals, audience, and brand voice, to craft strategies that resonate and engage. We’ll guide you through ad targeting, content creation, and performance analytics to ensure your campaigns are not just seen but truly heard.
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How does social media advertising consulting improve my existing campaigns?
Our consulting services bring a fresh, expert eye to your campaigns. We assess current performance, identify areas for optimization, and implement cutting-edge techniques to enhance engagement and conversion rates. By staying on top of the latest trends and platform updates, we ensure your campaigns are always ahead of the curve.
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Why is consulting necessary for social media advertising?
Social media landscapes are constantly evolving, with new algorithms, features, and user behaviors emerging. Consulting ensures you navigate these changes effectively. It’s not just about keeping up; it’s about leading the pack. Strategic consulting provides the insights and direction needed for your brand to thrive in the competitive social arena.
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Can social media advertising consulting help with targeting and retargeting?
Absolutely! Targeting the right audience is the cornerstone of impactful social media advertising. Our consulting services help you identify and understand your ideal customer profiles and how to reach them. We also refine your retargeting strategies to reel back in those who’ve shown interest, increasing the likelihood of conversion and boosting your ROI.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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