-41.37%
CPL
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Maximize Visibility in LA with Premier Paid Search Agency
Frustrated with your invisibility in the bustling LA market?
Many businesses struggle to break through the noise in such a dynamic landscape. Wasted ad spend and missed opportunities can keep you from gaining traction. To stand out, a meticulously crafted paid search strategy that targets hyper-local keywords and competitive analysis is indispensable. That’s where a paid search agency in Los Angeles comes into play.
Single Grain provides a bespoke plan that puts your brand in the Los Angeles limelight. By blending market research, industry trends, and consumer behavior analysis, we pinpoint the perfect paid search services approach for your unique needs.
With Single Grain’s team, you can expect a blend of creativity, data-driven insights, and a relentless quest for ROI. Our paid search consulting will make your ads magnify your brand’s presence in the City of Angels.
Single Grain's Paid Search Mastery in Los Angeles
Single Grain’s Los Angeles paid search prowess is about turning clicks into customers. How? By optimizing your campaigns to reach audiences with precision and intent. We elevate your quality score, reduce wasteful spend, and deliver ads that resonate with your LA crowd.
Our approach encompasses strategic bid management paired with creative ad copy that speaks to Angelenos, whether they’re executives in Century City or beachcombers in Venice. It’s not just about being seen; it’s about being remembered and selected first. Our paid search services are designed to make that happen.
We’re relentless in our optimization, using A/B testing and analytics to refine and perfect your campaigns continually. Achieving a stellar ROI isn’t just our goal—it’s our commitment to you as your paid search agency and consulting partner.
- Local keyword targeting
- Ad copy optimization
- Bid management and ROI analysis
- Competitive positioning
- A/B testing and conversion rate optimization
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing, emphasizing full-funnel approaches and impression-based advertising for growth. They explore the evolution from conversion-based ads to including consideration phases and the need for distinct targeting strategies. The conversation addresses digital marketing's attribution challenges, unreliable data, and the necessity of full-funnel strategies amidst measurement limitations. It highlights the importance of analyzing longer sales cycles and the contribution of data and analytics to navigating marketing complexities. The dialogue offers insights into adapting paid advertising strategies for sustainable growth.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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