+17%
conversion rate
We Have Driven Impact At
Amplify Your Brand's Reach
Feeling overwhelmed by the complexity of paid social campaigns?
Creating buzz and driving engagement through paid social media can feel like navigating a maze with ever-shifting walls. Balancing tracking, optimizing for conversions, and aligning with brand messaging requires a deft hand and a strategic mind. Without the right approach, your budget could drain away faster than your ROI grows.
The solution begins with a streamlined, data-driven approach to paid social management services tailored to your unique brand voice and audience preferences. It’s about smarter targeting, compelling creatives, and real-time campaign adjustments for maximum impact.
At Single Grain, we cut through the chaos, optimizing your paid social endeavors for the results you need. Let our paid social management agency be the guiding force in your journey to social media advertising success.
Expert Strategy for Single Grain
Single Grain stands at the intersection of innovation and expertise, deploying cutting-edge techniques to elevate your brand’s social presence. Firstly, by harnessing demographic data and nuanced analytics, our paid social management consulting team skillfully crafts campaigns that resonate with your target audience, ensuring your message is not just seen, but felt.
Next, we engage your prospects through compelling storytelling and creative execution that aligns with your brand ethos. Our meticulous A/B testing ensures each ad variant works tirelessly to exceed your KPIs.
Finally, through ongoing campaign analysis and optimization, Single Grain optimizes ad spend, driving down costs while amplifying results, ensuring your investment translates into tangible growth.
- Audience segmentation and targeting
- Creative development and A/B testing
- Campaign optimization and scaling
- Benchmarking and analytics reporting
- Cross-channel paid social strategies
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu analyze advertising agencies' growth, focusing on revenue milestones, referrals, and acquisitions. They discuss influencers' financial motivations, differences in platform earnings, and marketing strategies at varying revenue levels. Insights into popular content creators' success and key influencer priorities are highlighted, offering a deep dive into marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What sets your paid social management agency apart from the competition?
Our agency thrives on the forefront of social trends and advertising algorithms. We’re not just about posting ads; we’re about creating compelling social narratives that resonate with your target audience. With our finger on the pulse of the latest social media shifts, we ensure your campaigns are innovative, data-driven, and tailored to the unique nuances of each platform.
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How does a paid social management agency enhance my brand's online presence?
Imagine having a team of digital maestros at your fingertips, crafting campaigns that not only reach but engage your audience. We amplify your online presence by harnessing the power of precise targeting, creative storytelling, and analytical rigor to ensure that every ad dollar you spend works harder to elevate your brand’s digital footprint.
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Can AI technology improve the outcomes of paid social campaigns?
Absolutely! AI is revolutionizing paid social by offering unparalleled insights and automation. We use advanced AI tools to analyze user behavior, optimize bidding strategies, and personalize content. This not only enhances campaign performance but also delivers a more engaging and relevant experience to your audience, all while maximizing your budget efficiency.
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What should I expect when partnering with a paid social management agency?
Prepare for a collaborative journey where your business goals are paramount. Expect a comprehensive audit of your current social strategy, followed by a tailored, multi-platform campaign rollout. We provide continuous optimization and clear, jargon-free reporting, so you’re always in the know about how your investment is performing and where your opportunities lie.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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