-41.37%
CPL
We Have Driven Impact At
Scale Your SaaS With Expert PPC Services
Troubled by low traction despite spending on PPC? You’re not alone.
Investing in PPC can feel like a black hole when SaaS users aren’t engaging long-term. Clickthroughs that don’t convert to sign-ups mean wasted resources, and your growth remains hypothetical. This challenge isn’t just about visibility; it’s about gaining actionable traction.
The solution lies in crafting PPC campaigns that don’t just reach, but resonate and lead to conversions. It’s time for precise targeting, compelling ad copy, and a seamless lead-capture process.
At Single Grain, a leading SaaS PPC agency, this is our expertise. We understand what your SaaS platform offers, identify the unique challenges you face, and deploy tailored PPC strategies to connect with those actively seeking your solutions.
Experts in SaaS PPC Agency and Consulting Services
Single Grain transforms your SaaS PPC from a guessing game into a fine-tuned engine of growth. We start by dissecting your target market – What’s their pain point? Where do they click? Why should they choose you? With that intelligence, we craft your PPC services to engage and entice precisely those users.
Next, iteration is key. We don’t set and forget; we obsessively optimize. Our continuous A/B testing refines your campaigns to perfection, ensuring every ad dollar is effectively utilized. This data-driven approach is the cornerstone of PPC success in the competitive SaaS marketplace.
With our thumb on the pulse of PPC’s ever-evolving best practices, our consulting ensures your SaaS stays ahead of the curve – and the competition. Our expertise is your advantage for scalable, sustainable growth.
- Industry-specific keyword targeting
- Custom ad copywriting
- Strategic bid management
- Landing page conversion optimization
- A/B and multivariate testing
- Ongoing campaign analysis and adjustment
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Free SEO Hack to Boost Traffic
Eric Siu and Neil Patel discuss the shift from monthly subscriptions to pay-per-task models by companies like Intercom and Zapier, analyzing the impact of AI on pricing strategies, the job market, and the economy. They cover Zapier and Intercom's billing changes, AI's role in software pricing, workforce implications, and the economy. The conversation also touches on SEO strategies, emphasizing the importance of keyword length for web traffic and the significance of long-tail keywords for qualified leads and revenue, showcasing the evolving SEO landscape and marketing strategies amidst technological advancements.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What exactly are SaaS PPC services?
SaaS PPC services are specialized campaigns designed to promote software as a service (SaaS) products through pay-per-click advertising. These services focus on crafting targeted ads that appear in search engine results and on various digital platforms, ensuring that your software solutions are visible to the right audience at the right time. It’s all about precision targeting and data-driven decision making to boost your online presence and attract potential subscribers.
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Why should I choose SaaS PPC services over traditional advertising?
Traditional advertising can be a shot in the dark, whereas SaaS PPC services are laser-focused. They allow you to directly target individuals actively searching for software solutions like yours. The beauty of PPC is in its agility and measurability. You can tweak your campaigns in real-time based on performance data, ensuring every dollar you spend is put to its best use. Plus, you only pay when interested prospects click on your ad, making it a cost-effective choice.
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How do you measure the success of a SaaS PPC campaign?
Success in SaaS PPC is measured by a blend of metrics such as click-through rates, conversion rates, customer acquisition costs, and return on ad spend (ROAS). We keep a keen eye on these indicators to continually refine your campaigns for optimal performance. By leveraging analytics, we can tell not just if users are clicking, but if they’re engaging with your platform, signing up for trials, and becoming paying customers.
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Can SaaS PPC services help with customer retention as well as acquisition?
Absolutely! While the primary goal is often to attract new users, SaaS PPC services can also play a crucial role in customer retention. By retargeting existing users with ads for upgrades, new features, or other engagement opportunities, you can keep your brand top-of-mind. This strategy ensures that your current users don’t just stay with you but grow with you, increasing their lifetime value and boosting your overall ROI.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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