+17%
conversion rate
We Have Driven Impact At
Unlocking Your Marketing's True Impact
Struggling to understand how your marketing efforts translate to sales?
Today’s multifaceted digital landscape often blurs the lines of cause and effect in marketing campaigns. You invest in multiple channels, but attributing success to the right initiative can feel like solving a complex puzzle. This not only hinders your ability to measure ROI but also stifles informed decision-making for future investments.
Enter marketing attribution: the key to unlocking the true impact of each marketing dollar spent. By identifying which touchpoints drive conversions, you make data-backed decisions to optimize marketing spend and improve ROI.
As a leading marketing attribution agency, Single Grain stands at the forefront of deciphering this complex data. With advanced analytics and attribution modeling services, we navigate the maze of customer touchpoints to highlight what truly drives your conversions.
Expert Attribution Strategies
Single Grain transforms the overwhelming data from your marketing efforts into clear, actionable insights. By meticulously tracking each user interaction, we create a comprehensive picture of your customer’s journey.
We don’t just crunch numbers; we weave a narrative that connects customer behavior to your marketing activities. Our team of experts utilizes cutting-edge tools to allocate credit where it’s due, allowing you to replicate and scale successful tactics.
And, with Single Grain’s ongoing analysis and reporting services, your marketing strategies remain agile—adapting to trends, audience behaviors, and the ever-changing digital marketplace for optimal performance. Our consulting expertise ensures that your attribution strategy is not just a report, but a roadmap for growth.
- Multi-touch attribution modeling
- User journey analysis
- ROI tracking and optimization
- Campaign performance insights
- Tailored attribution reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising, emphasizing full-funnel and impression-based strategies for long-term growth. They highlight the transition to ads covering awareness to conversion phases and the importance of distinct audiences for better outcomes. The talk covers attribution challenges, the necessity of full-funnel marketing in limited attribution environments, and the need for top-of-funnel investment. The speakers also discuss the unreliability of data, the value of directional trends over precise metrics, and the role of agencies in navigating data complexities for sustainable marketing growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What exactly does a marketing attribution agency do?
Think of a marketing attribution agency as your campaign’s cartographer, charting the journey of every marketing dollar to uncover the true value of your efforts. We specialize in pinpointing which marketing touchpoints drive conversions, sales, and customer engagement. By dissecting each user interaction, we provide clarity on what’s working and what’s not, enabling you to optimize your marketing strategy for peak performance.
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Why is marketing attribution important for my business?
In the intricate dance of digital marketing, it’s crucial to know which steps lead to success. Marketing attribution provides the insights necessary to make informed decisions about where to invest your budget for the best return. It’s about understanding customer behavior and leveraging that knowledge to drive growth, reduce wasted ad spend, and tailor your marketing efforts for maximum impact.
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Can a marketing attribution agency help with offline marketing efforts?
Absolutely! While digital data is more readily trackable, a savvy marketing attribution agency can bridge the gap between online and offline campaigns. By integrating offline touchpoints with digital analytics, we create a holistic view of your marketing landscape. This comprehensive approach ensures you’re equipped to evaluate the effectiveness of all your marketing activities.
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How does a marketing attribution agency measure success?
Success is measured by how well we can attribute sales and conversions to the right marketing efforts. We employ advanced analytics, custom models, and cutting-edge technology to decipher complex customer paths. Our goal is to deliver actionable insights that lead to a tangible lift in ROI and help you allocate your budget to the marketing initiatives that truly drive results.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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