We Have Driven Impact At
Boosting Your Community Reach with a Community Engagement Agency
Struggling to amplify your brand’s voice within your target community?
It’s frustrating when your message fails to resonate with your audience. Despite your efforts, the community remains unengaged, inactive, and indifferent to your initiatives. Your valuable content and messages vanish into the void, leaving you questioning what’s missing in your engagement strategy.
The solution lies in crafting a bespoke community engagement approach that binds your audience with your brand, weaving them into the fabric of your narrative. As a leading community engagement agency, Single Grain stands at the ready to transform your engagement strategies into relatable, impactful community dialogues.
With Single Grain’s services, your struggles with community indifference become opportunities for vibrant connection and engagement.
Community Engagement Services and Consulting Expertise
At Single Grain, we don’t just enhance community engagement—we redefine it. Beginning with a deep dive into your audience demographics and psychographics, we tailor a strategy that resonates on a personal level. Engagement becomes a natural byproduct of content that cements community loyalty.
Our iterative process adopts metrics and analytics to continually refine our approach, ensuring your messages strike a chord every time. Through collaborative campaigns, interactive platforms, and empowerment initiatives, Single Grain’s consulting expertise helps you become an integral part of the community’s daily conversation.
Standing apart as an empathetic listener and a charismatic storyteller isn’t just an ideal—it’s your new reality with Single Grain steering your community engagement framework.
- Targeted community outreach services
- Branded content creation
- Interactive campaigns and events
- Social listening and response strategies
- Engagement analytics and refinement
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What does a community engagement agency actually do?
At its core, a community engagement agency fosters meaningful relationships between your brand and its audience. We create and manage vibrant engagement strategies, curating content, and conversations that resonate with your community. Whether it’s through social media, forums, or bespoke events, we’re here to amplify your voice and make every member feel heard and valued, driving loyalty and advocacy.
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How can a community engagement agency benefit my brand?
Partnering with a community engagement agency can elevate your brand by creating a loyal fan base that not only purchases but also advocates for your products or services. We specialize in turning casual followers into active community members who engage, share, and contribute to your brand’s growth. This organic word-of-mouth can significantly enhance your brand’s reputation and reach.
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What strategies do community engagement agencies use?
Our playbook includes a variety of tactics tailored to your brand’s unique needs. We might leverage social media campaigns, influencer partnerships, community forums, Q&A sessions, or even live events to spark conversations and build relationships. The key is to consistently provide value, encourage interaction, and listen to feedback, ensuring your community feels connected and empowered.
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How do you measure the success of community engagement?
Success in community engagement isn’t just about numbers; it’s about the health and activity of the community. We track metrics like active participation rates, sentiment analysis, and member retention, alongside traditional KPIs like growth in followers or subscribers. By analyzing these elements, we ensure that our strategies are not only reaching more people but also striking the right chord with your audience.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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