+193%
sign-ups
We Have Driven Impact At
Maximize Your FinTech Reach with Expert Marketing Services
Struggling to navigate the digital noise and reach your key demographic?
In the fast-paced world of financial technology, capturing the attention of your audience can feel like an uphill battle. Endless competition and consumer skepticism are just the tip of the iceberg. Your innovative solutions deserve a spotlight, but without the right strategy from a specialized fintech marketing agency, your message may never take flight.
Conquering these challenges requires a robust marketing approach tailored to the unique ecosystem of FinTech. Single Grain, a leading fintech marketing services provider, understands the complexity of communicating your cutting-edge services, from mobile banking apps to blockchain-based platforms.
We harness the power of data-driven marketing to pinpoint your audience, craft compelling narratives, and create conversion-centric campaigns that reflect the innovation of your brand. Our consulting expertise ensures that every aspect of your marketing strategy is fine-tuned for success.
Single Grain: A Catalyst for FinTech Success through Comprehensive Marketing Services
At Single Grain, success in FinTech marketing begins with strategic insights from our consulting team. We dissect market trends and consumer behavior to develop a campaign that not only resonates but also retains your users’ interest.
Our agency scales your marketing efforts with precision-targeted content and campaigns geared towards engaging tech-savvy customers who demand cutting-edge financial solutions. Through a balance of creativity and analytics, your FinTech brand will not just compete but dominate.
With your objectives as our guide, we implement a full-funnel marketing approach that introduces your innovation to the right audience, nurtures leads, and converts them into loyal customers, offering a suite of services that cover:
- Search Engine Optimization (SEO)
- Pay-Per-Click Campaigns (PPC)
- Content Marketing
- Social Media Strategy
- Email Marketing Campaigns
- Landing Page Optimization
- Data Analytics and Reporting
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Gartner Predicts Drop in Search Traffic, 40% of Americans Use TikTok for Search
Neil and Eric discuss Gartner's forecast of a 26% drop in search traffic, the rise of social platforms, challenges of standalone newsletters, recession impacts on sponsorships, and use of newsletters in marketing. They delve into cryptocurrency marketing, focusing on Bitcoin and the surge in Bitcoin ETFs due to market demand, highlighting the evolving digital marketing landscape and market trends' effects on strategies.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes fintech marketing services unique compared to other industries?
Fintech marketing is truly one-of-a-kind due to the intricate blend of finance and technology. It requires a deep understanding of regulatory landscapes, cutting-edge tech, and consumer trust in digital finance solutions. Our services are crafted to navigate these complexities, ensuring your message resonates with savvy financial customers and stands out in a competitive, innovative market.
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Can fintech marketing services help with customer retention as well as acquisition?
Absolutely! A robust fintech marketing strategy isn’t just about winning new customers, it’s about keeping them engaged and loyal. We leverage personalized content, data-driven insights, and seamless user experiences to foster long-term relationships. Our goal is to turn your users into advocates, amplifying your brand through the most trusted channel: word-of-mouth.
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How do you measure success in fintech marketing campaigns?
Success in fintech marketing is quantified through clear, actionable metrics that align with your business goals. We track everything from lead generation and conversion rates to customer lifetime value and retention statistics. By analyzing this data, we can refine our strategies to ensure we’re hitting KPIs and driving substantial growth for your financial brand.
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What kind of content strategy is effective for fintech marketing?
Fintech thrives on trust and expertise. Our content strategy focuses on educational, informative, and engaging material that showcases your thought leadership and industry know-how. Whether it’s through informative blog posts, insightful whitepapers, or interactive webinars, we create content that answers the pressing questions of your audience, building trust and authority in the fintech space.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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