+17%
conversion rate
We Have Driven Impact At
Elevate Your Brand's Reach
Is your brand’s performance not living up to its potential?
It’s frustrating when your brand’s message doesn’t cut through the noise, isn’t it? In the ever-clamorous digital marketplace, standing out is harder than ever. A diluted brand message can cause your value proposition to falter, leaving your potential growth untapped and your audience disengaged.
The antidote is strategic performance branding services that align your business objectives with powerful, consistent messaging across all platforms. This approach ensures your message resonates with your audience and drives results.
At Single Grain, we deeply understand these challenges. As a performance branding agency, our expertise in creating and implementing robust performance branding strategies can help clarify your message and elevate your brand’s market performance.
Single Grain's Branding Mastery
When you choose Single Grain, you’re not just selecting performance branding services; you’re engaging with a partner that places your brand performance at the forefront. We kick things off by crafting a unique brand narrative that encapsulates your values and objectives, giving a voice to your mission that echoes across all channels.
Our performance branding consulting leverages data-driven insights to position your brand effectively, targeting the right audience with the right message at the right time. Our meticulously crafted campaigns are tested and optimized to maximize brand engagement and conversion rates.
Finally, we use advanced analytics tools to measure and refine campaign performance continuously. This ensures that every aspect of your branding is working hard to enhance your brand’s market position and drive measurable growth.
- Brand narrative development
- Audience targeting & segmentation
- Cross-platform brand messaging
- Performance analytics & optimization
- Conversion-driven campaign creation
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
He Sends 2.5 BILLION Emails Per Month | Nathan Barry
In this episode, Nathan Barry, founder of ConvertKit, shares insights about building an audience and leveraging it to create long-term enterprise value. Barry also discusses his passion for flying and personal goals. He explains key points for building an audience and creating enterprise value. The episode provides valuable insights into the journey of building a brand and the power of an audience.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are performance branding services?
Performance branding is a dynamic blend of brand building and performance marketing. It’s about creating a strong brand identity while driving measurable outcomes, such as leads and sales. Our services focus on combining storytelling with data-driven techniques to not only elevate your brand’s presence but also ensure tangible results that contribute to your bottom line.
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How do performance branding services benefit my business?
Imagine a marketing strategy that not only spreads the word about your brand but also converts that awareness into action. That’s the power of performance branding. By harmonizing your brand’s message across various channels and optimizing for conversions, you’ll see an uptick in both brand loyalty and revenue. It’s about making every piece of your marketing puzzle not just fit, but work efficiently towards growth.
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Can performance branding services integrate with my existing marketing efforts?
Absolutely! Our approach is to complement and amplify what’s already working for you. We dive into your current marketing strategies, identify gaps and opportunities, and then tailor our performance branding services to interlock seamlessly with your efforts. This way, your brand narrative gets stronger and your marketing becomes a more powerful engine for growth.
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How do you measure success with performance branding services?
Success in performance branding is all about hitting predefined goals that align with both brand and business objectives. We track a suite of metrics from brand awareness and perception to conversion rates and ROI. Our focus is on not just the numbers, but what they represent—engagement, loyalty, and profit, ensuring that we’re consistently elevating your brand’s impact in the market.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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