+193%
sign-ups
We Have Driven Impact At
Scaling Crypto Visibility with Expert Marketing Services
Struggling to navigate the digital wilderness of cryptocurrency marketing services?
Despite having groundbreaking technology and a solid business model, penetrating the noise of the digital marketplace is tougher than ever. In the volatile and crowded crypto space, capturing attention requires more than a strong message – it requires a cryptocurrency marketing agency that offers precise strategy and execution.
Single Grain introduces a constellation of solutions tailored to highlighting your cryptocurrency’s unique advantages. As a leading cryptocurrency marketing agency, we specialize in crafting campaigns that resonate with your target audience, driving engagement, and fostering trust.
In the labyrinth of blockchain technology promotion, Single Grain stands as your adept guide, offering cryptocurrency marketing consulting to illuminate the path to heightened visibility and growth for your crypto brand.
Mastering Crypto Market Dynamics with Comprehensive Consulting
At Single Grain, we recognize the intricate nuances of the cryptocurrency market. Our cryptocurrency marketing consulting approach begins with an in-depth analysis of your project to develop a bespoke marketing strategy that aligns with your goals.
Through data-driven insights, our cryptocurrency marketing services engineer campaigns that not only pique interest but also drive action. Our focus on staying ahead of market trends ensures that your marketing efforts are always one step ahead, propelling your brand to the forefront of innovation.
Transforming complexity into clarity, our cryptocurrency marketing agency delivers messaging that demystifies your cryptocurrency, fostering an environment for adoption and investment growth.
- Customized influencer partnerships
- SEO-optimized content creation
- Targeted social media advertising
- Engagement-driven community management
- Strategic public relations outreach
- Comprehensive analytics and reporting
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Gartner Predicts Drop in Search Traffic, 40% of Americans Use TikTok for Search
Neil and Eric discuss Gartner's prediction of a 26% drop in search traffic, focusing on the rise of social networks and the challenges for newsletters as standalone projects. They talk about the impact of recessions on sponsorships, the use of newsletters for marketing, and innovative crypto marketing, especially in Bitcoin. They explore the increase in Bitcoin ETFs due to market demand and highlight Bitcoin's success. The conversation also touches on digital marketing's changing landscape and future trends.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes cryptocurrency marketing services unique?
Cryptocurrency marketing is a specialized field that navigates the dynamic and intricate world of digital assets. Our services are tailored to the nuances of the blockchain industry, focusing on building trust and educating potential investors. We leverage cutting-edge tactics to highlight your project’s innovations, ensuring compliance with evolving regulations while engaging with the highly informed crypto community.
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Can cryptocurrency marketing services help with ICO/IEO/STO promotion?
Absolutely, launching an Initial Coin Offering (ICO), Initial Exchange Offering (IEO), or Security Token Offering (STO) is a pivotal moment for any project. Our cryptocurrency marketing services are designed to craft compelling narratives, build investor confidence, and generate buzz across multiple channels to enhance your offering’s visibility and credibility, ultimately helping to secure the funding you need.
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How do you measure the success of a cryptocurrency marketing campaign?
Success in cryptocurrency marketing is all about hitting the right metrics that align with your goals. We track campaign performance using a range of KPIs, such as website traffic, engagement rates, community growth, and conversion rates. Transparency is key, so we provide detailed reports that allow you to see the direct impact of our marketing efforts on your project’s traction.
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What’s the best approach to community management in crypto marketing?
Community is the lifeblood of any crypto project. The best approach combines consistent engagement, transparent communication, and educational content to foster a loyal following. Our services include managing social platforms, moderating discussions, and creating a sense of belonging among members. We help you build a community that not only supports but also actively promotes your project.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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