+17%
conversion rate
We Have Driven Impact At
Unlock Your Campaign's Potential with a Leading Campaign Management Agency
Struggling to engage your audience effectively?
In the fast-paced world of digital marketing, capturing and sustaining your audience’s attention can feel like an unending battle. With a deluge of content flooding every platform, standing out is not just important—it’s survival. However, crafting campaigns that truly resonate often feels like a shot in the dark, doesn’t it?
The solution lies in targeted and data-driven campaign management services that pivot as fast as the market dynamics. This strategy ensures your message hits home and your marketing efforts bear fruit.
At Single Grain, we specialize in transforming potential into performance. Our expert team blends strategy with real-time data insights to tailor campaigns that align perfectly with your audience’s evolving needs. As a campaign management agency, we provide comprehensive services and consulting to ensure your success.
Single Grain's Precision Strategies for Campaign Management Services
Understand. Adapt. Excel. These are the pillars of Single Grain’s approach to campaign management consulting. We understand the pressure to stay relevant and results-oriented in a sea of competition. That’s why our methods are rooted in adaptive strategies and execution.
We harness the latest tools and data analytics to pinpoint exactly where your marketing efforts should be concentrated. Our agile strategies mean adaptable campaigns that not only reach but also engage your target audience, turning viewers into customers.
With Single Grain, expect a harmonized management of your campaigns that fosters strong returns on investment and memorable brand experiences. Our campaign management agency is dedicated to providing top-tier services and consulting to elevate your marketing initiatives.
- Custom Analytics Reporting
- Dynamic Market Research
- Behavioral Targeting & Segmentation
- Optimized Ad Spend Allocation
- Creative Content Curation
- Performance Monitoring and Tuning
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the evolution of paid advertising towards brand marketing and the significance of a full-funnel strategy. They emphasize the transition from purely conversion-based ads to incorporating awareness, the challenges of digital attribution, and the unreliability of data. Highlighting the need for long-term growth strategies, they advocate for focusing on top-of-funnel traffic and impression-based channels, despite the difficulties of measuring exact returns. The experts also consider the effectiveness of different strategies across brand sizes and the importance of data and analytics for guiding marketing efforts. Their conversation offers insights into adapting to paid advertising's changing landscape for better outcomes.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What makes a campaign management agency crucial for marketing success?
A campaign management agency is pivotal for steering your marketing campaigns toward success. With their expertise, they navigate the complexities of planning, executing, and optimizing campaigns to ensure your message resonates with the right audience. They bring a wealth of experience and innovative tools to the table, ensuring each campaign is a step towards achieving your business goals with higher efficiency and ROI.
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How does a campaign management agency measure the success of a campaign?
Success measurement is all about metrics that matter. A campaign management agency tracks a variety of KPIs such as conversion rates, click-through rates, lead generation, and ROI to gauge campaign performance. They use these insights to refine strategies, making data-driven decisions that enhance campaign effectiveness over time. Their goal is to not only meet but exceed your marketing objectives.
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Can a campaign management agency help with both online and offline campaigns?
Absolutely! A campaign management agency has the versatility to manage both the digital landscape and traditional media. Whether you’re looking to capture leads online or make a splash with offline tactics, they have the expertise to create a cohesive strategy that ensures your brand’s message is consistent and powerful across all channels.
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In what way does AI enhance the services offered by a campaign management agency?
AI revolutionizes campaign management by offering predictive analytics, automated optimization, and personalized content delivery. It enables agencies to sift through massive data sets to identify trends and predict outcomes, fine-tune campaigns in real-time for peak performance, and tailor messages to individual preferences at scale. This tech-forward approach ensures your campaigns are both innovative and impactful, keeping you ahead in a competitive market.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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