+17%
conversion rate
We Have Driven Impact At
Scaling Your Customer Base
Are you struggling to widen your customer pool despite a stellar product or service offering?
It can be incredibly frustrating when your business offers something incredible, yet your growth plateaus. You’ve tried various marketing strategies, but nothing seems to yield the returns you’re looking for. That constant investment with minimal return can start to weigh heavily on your vision for expansion.
What you need is a refined, precise approach to customer acquisition – one that aligns with your brand’s values and resonates with your ideal target audience. The importance of a sophisticated, data-driven customer acquisition strategy cannot be overstated.
At Single Grain, we specialize in just that. Our approach to customer acquisition is rooted in an intimate understanding of your brand, coupled with an analytical, results-driven strategy tailored just for you.
Expertise in Growth Marketing
When it comes to unlocking new customer segments, Single Grain delves into the heart of what makes your business unique. We craft narratives that not only speak to your audience but also compel them to take action. Through leveraging cutting-edge technology and data analytics, we’re able to pinpoint and execute on opportunities that others might miss.
Additionally, Single Grain understands that the digital landscape is constantly evolving. This is why we continue to refine and adapt our strategies for your continued growth, ensuring a dynamic and responsive approach to customer acquisition in an ever-changing market.
By choosing Single Grain, you’re not just getting a marketing firm; you’re gaining a long-term partnership with a team dedicated to your growth. Let’s build your customer base together.
- Target market analysis
- Competitive benchmarking
- Customized content marketing
- Multi-channel advertising campaigns
- Creative and persuasive copywriting
- CRO to maximize ad spend efficiency
- Data-driven insights and reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, emphasizing engaging content and building relationships. They explore Retention.com's innovative lead capture tactics and the challenges of replicating successful sales strategies. The conversation touches on the timing of selling a business, missed acquisition opportunities, and the impact of emerging technologies like Google and OpenAI on digital marketing. Insights into leveraging LinkedIn, strategic business timing, and the future of digital marketing are shared.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What exactly does a customer acquisition firm do?
Think of a customer acquisition firm as your strategic partner in growth. We’re laser-focused on driving potential customers to your business—identifying, engaging, and converting your target audience into loyal patrons. Our expertise spans market research, campaign strategy, and analytics, ensuring each move is made with precision and purpose to grow your client base sustainably.
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How can a customer acquisition firm help my business grow?
Our firm is your growth catalyst. We tailor strategies that align with your business objectives, whether you’re aiming for a broad market sweep or targeting niche segments. By leveraging multi-channel marketing approaches, we effectively attract and retain valuable customers, boosting your revenue and solidifying your market position. It’s all about delivering the right message, to the right people, at the right time.
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What sets your customer acquisition firm apart from the competition?
Our firm stands out with a blend of creativity, data analytics, and a deep understanding of consumer behavior. We don’t just follow trends – we set them, employing innovative tactics that capture attention and drive engagement. Our team’s commitment to transparency means you’re always in the loop, and our performance metrics clearly demonstrate the value we add. Partner with us, and experience the power of strategic growth.
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Can a customer acquisition firm work with any type of business?
Absolutely! We thrive on diversity and adore the challenge of new industries. Whether you’re a startup eager to make your mark, a mid-size company looking to scale, or a well-established enterprise pursuing fresh avenues of growth, we craft personalized acquisition strategies that resonate with your brand and audience. Let’s collaborate to elevate your customer base to new heights.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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