+17%
conversion rate
We Have Driven Impact At
Unlock Your Market Potential
Feeling overwhelmed by the era of big data?
Your competitors seem to effortlessly navigate complex markets, harnessing data to secure results, yet your message and campaigns might be vanishing into the digital ether. This struggle is more common than you think; an abundance of data does not guarantee a winning strategy.
The key to success lies in strategic, data-driven marketing services that transform raw data into actionable insights—insights that sing in harmony with your brand voice and resonate with your target audience. Our data-driven marketing agency specializes in creating these transformative strategies.
At Single Grain, we drill down into the bedrock of analytics to mine the gold nuggets of your industry. We craft campaigns that don’t just reach audiences, they captivate them. Our expertise as a data-driven marketing consulting firm lies in elevating your brand amidst the noise, ensuring every marketing dollar you spend is an investment towards measurable growth.
Expertise That Delivers Results
Embracing the power of data doesn’t have to be daunting. Single Grain stands at the forefront of digital strategy, turning confusion into clarity, and data into dominance. Our approach begins with meticulous market research, ensuring a thorough understanding of both your industry and audience.
With advanced analytic tools and a team skilled at decoding complex metrics, our data-driven marketing services identify trends and opportunities that place you several steps ahead of the curve. Crafting personalized, dynamic campaigns is our forte, and we adapt swiftly to the landscape’s ever-changing contours.
Our commitment revolves around the relentless pursuit of your business growth, with transparent reporting and continuous optimization framing every step. At the heart of your campaigns, expect:
- Detailed analytics and reporting
- Customer segmentation and targeting
- Competitive analysis and positioning
- Performance marketing and ROI tracking
- Content marketing with SEO best practices
- Personalized email marketing campaigns
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Improving AI for Paid Ads
Neil and Eric discuss limitations of machine learning in predicting ad campaign success, noting discrepancies between predictions and actual tests. They argue creativity can't be algorithmically predicted, emphasizing the need for unique ads and adaptability in the face of marketing evolution. They reference Drucker on marketing's importance and touch on 2023 media layoffs, including BuzzFeed's struggles, attributing this to lack of adaptation and the shift towards cheaper content. They highlight the broader impact on the industry amidst economic challenges.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are data driven marketing services?
Data driven marketing services tap into the power of analytics to inform and optimize every aspect of your marketing campaign. By analyzing customer data, market trends, and campaign performance metrics, these services empower businesses to make informed, strategic decisions that drive growth and maximize ROI. It’s all about leveraging real-time insights to connect with your audience more effectively.
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Can data driven marketing help me understand my audience better?
Absolutely! Data driven marketing services excel at dissecting audience behavior and preferences, giving you a clearer picture of who your customers are. By looking at engagement patterns, purchase history, and demographic information, these services can help you create more targeted and personalized campaigns that speak directly to the needs and desires of your audience.
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How do you ensure data privacy and compliance in your data driven marketing strategies?
Ensuring data privacy and compliance is a cornerstone of our services. We adhere to strict data protection regulations, like GDPR and CCPA, employing robust security measures to safeguard customer information. Our team stays updated on legislative changes, ensuring that your marketing strategies are not only effective but also fully compliant with current data privacy laws.
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What kind of results can I expect from using data driven marketing services?
By employing data driven marketing services, you can expect to see a more efficient allocation of your marketing budget, improved customer engagement, and higher conversion rates. These services aim to eliminate guesswork and allow you to craft campaigns that resonate with your audience. Over time, this strategic approach can lead to stronger brand loyalty and an increase in overall business performance.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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