+17%
conversion rate
We Have Driven Impact At
Maximizing Ad Performance with Expert Ads Management Services
Tired of underperforming ad campaigns that drain your budget? You’re not alone.
Managing digital advertisements can often feel like navigating a labyrinth, with each wrong turn chipping away at your return on investment. Your ads may reach thousands, but if they don’t resonate with the right audience, engagement and conversions can plummet, leaving you with little to show for your spend.
Our ads management agency approach starts with tailoring strategies to align with your unique business objectives. Making data-driven decisions benefits your business by ensuring each ad dollar works smarter, not harder. With this mindset, every campaign is an opportunity to amplify your message efficiently.
At Single Grain, we not only recognize these issues but excel in transforming your ad struggles into successes by meticulously managing and optimizing campaigns for maximum impact through our comprehensive services.
Ad Management Mastery Through Expert Consulting
With Single Grain’s ads management agency by your side, you’ll see a tangible shift in your ads’ performance. Our first step is to dissect existing campaigns through a rigorous audit process, identifying what works and refining what doesn’t.
We then develop a bespoke ads strategy, deploying cutting-edge tools and expertise to target your ideal audience with laser precision. Think of us as the architects of your digital visibility, constructing strong ad foundations that stand out in the ever-busy digital market through our strategic consulting.
And execution is just as essential; we continuously monitor and optimize your campaigns, using real-time data to make informed adjustments, ensuring your ads not only capture attention but convert prospects into loyal customers through our ongoing agency support.
Key Services Single Grain offers in Ads Management:
- Comprehensive ad platform management
- Performance analysis and optimization
- Custom audience targeting and segmentation
- Creative A/B testing
- ROI-focused ad spending
- Dynamic retargeting campaigns
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and the need for a full-funnel strategy. They examine the move from conversion-based ads to those focusing on awareness, the importance of targeting distinct audiences, and the challenges of data attribution. The discussion also covers the unreliability of traditional metrics, the value of investing in top-of-funnel traffic, the limitations of platforms like Facebook and Google, and the essential role of data and analytics. They stress patience and the benefits of incremental spending on top-of-funnel campaigns for sustainable growth.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What can an ads management agency do for my business?
An ads management agency can revolutionize your digital advertising efforts. From identifying your target audience to crafting compelling ad copy and optimizing bid strategies, they’ll manage every detail. With their expertise, you’ll see improved ad performance, increased conversions, and ultimately, a better return on your ad spend. They act as your strategic partner, ensuring your campaigns are aligned with your business goals.
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How do ads management agencies measure campaign success?
Success in the ad management world is all about data-driven results. Agencies track key performance indicators (KPIs) like click-through rates, conversion rates, and return on ad spend (ROAS). By analyzing these metrics, they can refine campaigns for peak performance. They also provide transparent reports, so you’ll always know how your campaigns are performing and where your budget is making an impact.
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Can an ads management agency help with multiple advertising platforms?
Absolutely! A versatile ads management agency is skilled across various platforms, including Google Ads, Facebook Ads, Instagram, LinkedIn, and more. They’ll help you navigate the strengths and nuances of each platform to ensure your ads reach the right audience, no matter where they are online. The agency’s cross-platform expertise means your ad campaigns will be cohesive and consistent, optimizing your online presence.
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Why should I choose an ads management agency over in-house advertising?
Choosing an agency offers specialization and efficiency that can be hard to replicate in-house without significant investment. Agencies bring a wealth of experience from working with diverse clients and stay up-to-date with the latest trends and algorithm changes. They also have the tools and resources to execute sophisticated strategies and analyses. This means you can focus on running your business, while they take the reins on maximizing your ad performance.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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