+17%
conversion rate
We Have Driven Impact At
Amplify Your Brand Presence with a Digital Campaign Agency
Feeling like your marketing efforts are just a drop in the digital ocean?
Many businesses struggle to stand out, even with significant investments in digital marketing. With so much noise online, it’s easy to get lost. That’s where an expert strategy from a digital campaign agency comes to the fore, pinpointing where and how your brand can shine brightest.
A cohesive digital campaign can transform your online presence, making your business not just visible, but memorable. Single Grain, a digital campaign agency, crafts campaigns that connect with your audience emotionally, remaining top-of-mind when it’s time to convert.
With Single Grain’s digital campaign services, you’re not just another campaign; you’re a story waiting to captivate the digital world. We’re the crafters of that story, offering both agency expertise and consulting insights.
Single Grain's Digital Strategy Mastery Through Consulting and Services
As a leading digital campaign agency, Single Grain excels at dissecting the complexities of your specific industry to build digital campaigns that resonate. We start by deeply understanding your audience, ensuring every dollar of your marketing budget is spent wisely.
We then construct a strategy that marries creativity with data analytics to drive campaign performance. With continuous optimization, our consulting approach ensures your campaigns are refined to deliver on key performance indicators that matter most to your business.
Our full suite of digital campaign services ensures that you’ll dominate digital spaces with effective messaging that interrupts the scrolling, engages your audience, and calls them to action.
- Targeted social media advertising
- Performance marketing
- Content creation & storytelling
- Data analytics & insight
- SEO optimization
- Email marketing automation
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of advertising agencies, emphasizing revenue goals, referrals, and acquisitions. They analyze influencers' financial motivations and earnings disparities on platforms like YouTube and Twitch, marketing strategies based on company revenue ($1M, $10M, $100M), and factors behind content creators' popularity, providing insights into marketing industry dynamics.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What services can I expect from a digital campaign agency?
Expect a suite of services designed to amplify your brand’s digital footprint. We’re talking creative content creation, precision-targeted advertising, search engine optimization, and social media mastery. Our agency crafts compelling narratives across various digital platforms to engage your audience and drive conversions. We’re not just about ideas; we’re about measurable outcomes that reflect in your bottom line.
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How does a digital campaign agency measure success?
Success is in the data! We track campaign performance through key metrics like click-through rates, conversion rates, and return on ad spend. But it’s not just about numbers; it’s about the stories they tell. We interpret these insights to refine strategies, ensuring your campaigns are on the most lucrative path. Think of us as your partner in decoding the digital landscape’s complexities to deliver tangible results.
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Can a digital campaign agency help with brand awareness?
Absolutely! Elevating your brand’s visibility is our sweet spot. Through tailor-made digital strategies, we ensure your brand not only gets seen but remembered. We leverage impactful content, strategic ad placements, and viral marketing techniques that make your brand the talk of the digital town. Our goal is to turn that awareness into affinity and, ultimately, loyal customers.
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How does AI influence the strategies developed by a digital campaign agency?
AI is the game-changer in crafting cutting-edge campaigns. By harnessing AI’s power, we analyze big data for predictive insights, automate complex processes for efficiency, and personalize user experiences at scale. AI helps us stay ahead of trends and adapt to user behavior in real-time, ensuring that your campaigns are as innovative as they are effective. In the realm of digital campaigns, AI is our secret weapon for staying ahead of the curve.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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