+400%
engagement
We Have Driven Impact At
Maximize Your Ad Impact with Our Social Ads Services
Feeling overwhelmed by the complexity of social advertising? Our social ads agency is here to help.
Keeping up with the evolving landscape of social media platforms and ad formats can be daunting. It’s not just about crafting the perfect ad; it’s about understanding nuanced targeting, bidding strategies, and analyzing performance metrics. If your message is getting lost in the noise, you’re not alone. The digital bazaar is crowded, and standing out requires more than just creativity—it requires expert social ads consulting.
The solution lies in a tailored approach, leveraging data and intelligent design to ensure your ads resonate with your audience. Precise targeting and dynamic content are key. Our social ads services are designed to make an impact.
Single Grain excels at honing in on your target demographic and crafting compelling social ads that engage and convert. We make the complex simple, so your brand doesn’t just participate in the conversation; it leads it with the support of our comprehensive social ads agency expertise.
Specialists in Social Ads Services
At Single Grain, we believe that the backbone of successful social ad campaigns is an in-depth understanding of your brand’s unique story and audience. By intertwining these, our social ads consulting team creates advertisements that speak directly to the hearts and minds of your potential customers.
We don’t just launch campaigns; we nurture them. Analyzing data from each ad’s performance allows us to refine targeting and content iteratively, maximizing your ROI. Our social ads services stay ahead of social media trends, ensuring that your campaigns leverage the latest features and best practices.
Our collaborative approach means we work with you to enhance your brand’s voice while ensuring the technical aspects of ad delivery are optimized for top performance across all social platforms. Trust our agency to elevate your social advertising strategy.
- Strategic Content Creation
- Advanced Targeting Optimization
- Performance Analytics and Reporting
- Niche Audience Identification
- Creative A/B Testing
- Real-time Campaign Adjustments
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches, emphasizing long-term growth via impression-based channels. They explore the transition from conversion to awareness, the creation of distinct audiences, and the particular benefits for mid-sized brands. Challenges in attribution, the unreliability of data, and the need for full-funnel marketing are highlighted, alongside longer sales cycles and the inefficacy of certain metrics. The conversation also covers the importance of top-of-funnel traffic, incremental spending, and the role of agencies in navigating data complexities, offering insights into adapting to paid advertising changes for growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly are social ads services?
Social ads services encompass the strategies and execution of advertising campaigns on social media platforms. Tailored to your brand’s voice and goals, these services are designed to enhance your online presence, engage with your target audience, and drive conversions. With a focus on maximizing your return on investment, experts craft compelling visuals and messages that resonate with your audience across the social landscape.
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How do you determine the right platforms for my social ads?
Choosing the right platforms for your social ads is a blend of art and science. We analyze your target audience, industry trends, and the unique culture of each social platform to recommend where your ads will thrive. Whether it’s the visual allure of Instagram, the dynamic pace of Twitter, or the community focus of Facebook, we place your brand where it will connect meaningfully and effectively with your prospective customers.
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Can social ads services fit into my existing marketing strategy?
Absolutely! Social ads are a powerful tool that complements and amplifies your existing marketing efforts. Our approach is to integrate social advertising seamlessly with your current strategy, ensuring that messaging is consistent and campaigns are synchronized. This holistic approach helps to build a cohesive brand narrative that engages users across all touchpoints.
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How do you measure the success of a social ads campaign?
Success measurement is paramount to our services. We track a variety of metrics such as engagement rates, click-through rates, conversion rates, and ROI to gauge the performance of your social ads. With these insights, we continuously refine and optimize campaigns to ensure they are hitting your goals. Regular reporting keeps you in the loop, so you’re always aware of how your investment is performing.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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