-41.37%
CPL
We Have Driven Impact At
Fueling Your Sales Pipeline with a Top B2B Lead Generation Agency
Struggling to transform your B2B interactions into a reliable source of leads? You’re not alone.
Many B2B businesses grapple with generating a consistent stream of high-quality leads, often leading to sales plateaus and growth slumps. The challenge lies not only in attracting leads but in qualifying and nurturing them to close deals effectively with top-notch lead generation services.
The solution starts with a robust lead generation strategy tailored to the B2B marketplace’s unique dynamics, crafted by a leading agency.
At Single Grain, we excel in understanding these nuances, delivering strategies that attract the right leads, nurture them with precision, and aid in building your sales funnel for long-term success. Our consulting expertise ensures that every aspect of your lead generation process is optimized for maximum impact.
Lead Mastery Through Expert Consulting
Single Grain’s approach to lead generation is hinged on creating targeted campaigns that resonate with your ideal B2B clientele. First, we identify and understand your audience, clarifying what motivates them and how they engage with potential partners like you.
Next, we craft a content strategy that positions your brand as a thought leader, ensuring your message reaches the right people through the right channels. We optimize your digital touchpoints to maximize engagement and conversion rates with our comprehensive lead generation services.
Our process is data-driven and agile, allowing us to refine our tactics continually to stay ahead of market trends and your competition. Our consulting approach ensures that we are not just an agency executing tasks but a strategic partner invested in your growth.
- Account-Based Marketing (ABM)
- Content Marketing and SEO
- Lead Nurturing Campaigns
- Email Marketing Automation
- Pay-Per-Click (PPC) Advertising
- Social Media Outreach
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, engaging content importance, expert consultations, and building relationships to attract leads. They examine Retention.com's lead capture strategies, sales challenges, and discuss selling timing, missed acquisition opportunities, and the impact of Google and OpenAI on search and marketing. Insights on leveraging LinkedIn, business timing, and the future of digital marketing with emerging technologies are highlighted.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What makes a top B2B lead generation agency stand out?
A premier B2B lead generation agency excels through a blend of innovative strategies, deep industry expertise, and robust analytics to track success. They understand the B2B landscape’s nuances and tailor their approach to engage decision-makers effectively, nurturing leads into valuable business relationships. Their standout feature is the consistent delivery of high-quality leads that are more likely to convert into loyal customers.
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How does a top B2B lead generation agency measure success?
Success is measured using clear, quantifiable metrics such as lead quantity, lead quality, conversion rates, and ROI. A top-tier agency will also evaluate the longevity and value of customer relationships initiated. They utilize advanced tracking tools to provide transparent reporting and insights, ensuring clients can see the direct impact of their lead generation efforts on revenue growth and business objectives.
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Can a top B2B lead generation agency help with targeting the right audience?
Absolutely! One of their key strengths is identifying and targeting the ideal customer profile using data-driven methods. They employ sophisticated segmentation techniques, persona development, and market analysis to ensure your message resonates with the right audience, increasing the likelihood of engagement and conversion. This targeted approach is crucial for B2B where the focus is on quality leads over quantity.
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What types of content does a top B2B lead generation agency create?
A leading agency produces a rich mix of content tailored to the B2B buying cycle. This often includes educational whitepapers, in-depth case studies, engaging webinars, and thought leadership articles designed to establish credibility and foster trust. They prioritize content that not only attracts but also educates and nurtures prospects through each stage of the sales funnel, aligning with your business goals for maximum impact.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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