“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Feeling overshadowed in the vast construction market?
It’s not uncommon to feel lost in the shuffle, especially when your construction services are top-notch yet your advertising isn’t breaking any ground. The competition is billboard-tough, and standing out takes more than just a solid foundation—it requires crafting a towering presence with the help of a specialized construction advertising agency.
But there’s concrete hope. A strategic angle, combining the grit of your work and the polish of sharp advertising services, can set your brand apart. This is where construction expertise meets advertising execution.
With Single Grain’s tailored approach, your construction firm’s strengths are amplified to seize the spotlight it deserves through our comprehensive advertising services and consulting.
Single Grain transforms ordinary into exemplary. As a construction advertising agency, we excavate the core of your brand and cement a narrative that resonates. Our blueprint starts with understanding your unique selling propositions and the clients you serve, providing both agency insight and consulting prowess.
Next, we lay the groundwork with campaign strategies aligned with your business goals, ensuring every advertising dollar goes towards building the towering image you envision. Our agency’s services are designed to elevate your brand in the construction industry.
Finally, we deploy our tools, refining and adapting to market changes, sculpting your reputation as stable, reliable, and visionary—the go-to name in construction. Our consulting expertise ensures that your advertising strategy is always ahead of the curve.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Specializing in construction, we understand the industry’s nuances and speak its language. Our targeted strategies consider the technicalities and regulations pivotal in construction marketing. By focusing on the right channels and messaging, we ensure your brand stands out in a competitive market, connecting you with the right audience to build a solid foundation for your business growth.
Advertising in the construction sector requires a deep grasp of the industry’s project timelines, safety standards, and audience. We tailor campaigns to address the distinct needs and decision-making processes of contractors, developers, and buyers. With a strategic approach, we highlight your expertise and reliability, essential traits for winning trust and securing contracts in this field.
Our agency identifies platforms that yield the highest engagement for construction audiences. This often includes a mix of digital marketing for broader reach and traditional channels like trade publications for niche targeting. We leverage social media, search engines, and industry-specific platforms to showcase your projects, expertise, and testimonials, driving both online and offline leads.
Absolutely! We excel at localizing campaigns to resonate with community values and regional construction trends. Our approach includes geo-targeted ads, local SEO, and partnerships with regional stakeholders. By focusing on the local landscape, we help you establish a strong presence where it matters most, ensuring your services are top-of-mind for local developers and homeowners.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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