+10%
ROAS
We Have Driven Impact At
Unlocking EdTech Potential with Digital Marketing Expertise
Struggling to translate educational innovation into widespread adoption? You’re not alone.
Many EdTech companies face the dilemma of having cutting-edge educational solutions that don’t quite reach their target audience. Despite the transformative potential of your technology, engaging educators and institutions can be a herculean task, especially when attempting to cut through the digital noise.
What if there was a way to elevate your product’s visibility and drive engagement? As an edtech digital marketing agency, Single Grain specializes in bridging the gap between EdTech innovation and market visibility.
By leveraging a blend of strategic digital marketing services, we harness the power of data-driven insights to connect you with your educational audience, ensuring your groundbreaking solutions gain the traction they deserve.
Single Grain's EdTech Edge through Marketing Services and Consulting
At Single Grain, we comprehend the unique dynamics of the EdTech sector. As an edtech digital marketing agency, we transform challenges into opportunities, leveraging industry expertise to increase your digital footprint and engage meaningful conversations with educators and learners.
Through meticulous audience analysis and personalized content strategies, our consulting team connects your solutions with those who benefit most. We continuously optimize your campaigns, ensuring that every dollar spent maximizes reach and impact in the educational ecosystem.
Engagement doesn’t stop with a click. We nurture interest into enduring partnerships, fostering a community around your brand that propels organic growth and sustainable success in the education sector.
- Targeted content marketing services
- SEO optimization for EdTech platforms
- Customized PPC campaigns for education
- Social media strategies that resonate with educators
- Comprehensive analytics and ROI tracking
- User experience optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2023 AI Impact on Lead Generation
Neil and Eric discuss key marketing insights, stressing programmatic SEO and AI tools for lead flow, while cautioning against AI overhype and stressing quality control. They cover social media strategy, leveraging YouTube comments, adapting to platform algorithms, and focusing on quality content for growth. They also explore integrating long-form and short content, the value of partnerships, founder mindset, involvement in business, and dangers of abdicating responsibilities for sustained success.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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