+10%
ROAS
We Have Driven Impact At
Empowering Your EdTech Growth
Are you struggling to make a significant impact within the ever-evolving EdTech market?
You’re not alone in this challenge. The EdTech sphere is a maze of innovation and competition, where outshining others requires more than a great product—it demands a rigorous, data-backed educational technology strategy. Keeping up with market trends, understanding intricate audience needs, and aligning technology with educational outcomes can swamp even the most ardent teams.
Single Grain thrives on crafting edtech strategies designed to navigate complex landscapes and bring your innovations to the forefront. We bolster your mission with a deep understanding of both tech solutions and educational impact, ensuring your value proposition resonates effectively with your audience.
With Single Grain’s edtech strategy consulting services at your side, envisage transforming educational barriers into gateways of learning opportunities.
Specialized Edtech Impact
Single Grain delves into the core of your EdTech objectives, aligning your digital presence with your educational philosophy. We construct a fulcrum for growth, applying analytics and user experience research to drive engagement and retention in your digital platforms.
Our team works in tandem with yours to ignite vigor into your outreach strategies, tapping into innovative channels and communities passionate about education. With us, each interaction becomes an opportunity to inspire and captivate future learners and educators.
Adapting to ever-changing tech advancements and education standards, Single Grain’s edtech strategy consulting agency ensures your growth is not just sustained but accelerated, as we empower you to be the trailblazers in learning technology.
- Market Trend Analysis
- User Experience Optimization
- Edtech Specific SEO & Content Marketing
- Targeted Outreach and Community Engagement
- Growth Analytics and Strategy Development
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultations, and building relationships to attract leads. They explore Retention.com's lead capture strategies, challenges in sales strategy replication, and the timing for selling businesses. They also examine missed acquisition opportunities, and the effects of Google and OpenAI on search and marketing. Insights into effective LinkedIn use, business timing, and digital marketing's future are shared.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What exactly does an EdTech strategy consultant do?
An EdTech strategy consultant is your navigator in the complex world of educational technology. They blend pedagogical knowledge with tech expertise to help you align your tech solutions with educational needs. Whether you’re seeking to improve user engagement, integrate new technologies, or scale your product, these consultants tailor strategies to elevate your educational impact and drive growth in this dynamic sector.
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How can EdTech strategy consulting benefit my educational institution?
EdTech strategy consulting can transform your institution by optimizing the use of technology in your educational programs. Consultants analyze your current tech infrastructure, identifying gaps and opportunities for enhancement. With a strategic approach, they can help you boost student outcomes, streamline teacher workflows, and ensure your technology investments are both effective and future-proof, leading to a smarter, more efficient learning environment.
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What should I look for in an EdTech strategy consulting firm?
Seek a firm with a proven track record in the education sector and a deep understanding of technology trends. They should offer a portfolio of successful projects, showcasing their ability to craft solutions that address both educational challenges and tech complexities. The right firm will listen to your needs, demonstrate innovative thinking, and have a clear methodology for assessing and implementing strategies that can elevate your educational offerings.
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How do EdTech consultants stay ahead of the rapidly evolving tech trends?
EdTech consultants are avid learners and industry insiders who are constantly updating their knowledge through continuous research, attending key conferences, and networking with tech innovators. They keep their fingers on the pulse of emerging technologies, pedagogical theories, and regulatory changes to ensure that the strategies they recommend not only meet current standards but are also adaptable for future advancements in the education technology landscape.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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