+10%
ROAS
We Have Driven Impact At
Maximizing EdTech Outreach with Expert Advertising Services
Struggling to make your EdTech platform notice-worthy in a crowded market?
It’s frustrating when your revolutionary educational technology isn’t getting the traction it deserves. In the bustling EdTech space, crowded with innovative apps and platforms, it can feel like yours is just another drop in the digital ocean. Standing out takes much more than just a great product—it requires strategic positioning and laser-focused advertising services.
Here’s where targeted advertising services play a pivotal role. By honing in on your unique value proposition and audience, a tailored approach can elevate your EdTech brand from obscurity to prominence.
As a dedicated edtech advertising agency, Single Grain specializes in cutting through the noise. We craft compelling narratives around your technology, ensuring that your brand resonates with educators, students, and investors alike.
EdTech Mastery Through Consulting and Services
Does your EdTech product revolutionize learning but still fly under the radar? At Single Grain, we understand that a great product needs more than word-of-mouth—it needs a spotlight. Our edtech advertising agency provides that spotlight through comprehensive consulting and services.
Our strategy begins with a deep dive into what makes your product indispensable. We translate your features into benefits that matter to your audience, displaying them across the ideal mix of channels. Single Grain doesn’t just aim for clicks but meaningful engagement that translates to loyal users and brand advocates.
Utilizing a rich blend of data analysis, market research, and user feedback allows us to continuously refine and focus our approach for maximum impact and sustainable growth of your platform. Our consulting expertise ensures that every campaign is tailored to meet the unique challenges and opportunities of the EdTech sector.
- Strategic media planning and buying
- Performance-driven ad campaigns
- Customized messaging for target demographics
- A/B and multivariate testing
- In-depth analytics and reporting
- User acquisition and retention strategies
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Improving AI for Paid Ads
Neil and Eric explore the limits of predicting ad campaign success with machine learning, noting discrepancies between model predictions and reality. They argue creativity can't be algorithmically predicted, stressing the need for unique ads. They discuss embracing increased ad prevalence, citing Peter Drucker on marketing's importance. The conversation shifts to 2023 media layoffs, focusing on BuzzFeed's challenges and the broader industry's struggle with adaptation and profitability in a competitive, overvalued media environment.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What unique challenges does an EdTech advertising agency tackle?
EdTech demands a nuanced approach, blending educational insight with tech-savvy marketing. Our agency confronts unique challenges like reaching diverse learning audiences, adhering to educational standards, and demonstrating the value of complex tech solutions in a clear, engaging manner. We’re adept at crafting messages that resonate with educators, institutions, and learners, ensuring your solutions stand out in a crowded marketplace.
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How can an EdTech advertising agency enhance my product's market visibility?
By leveraging a blend of data-driven strategies and creative storytelling, we elevate your product’s presence. Our team specializes in identifying the right channels to connect with educators, administrators, and students, ensuring your EdTech solutions gain optimal exposure. Through targeted campaigns, compelling content, and strategic partnerships, we aim to position your brand as a leader in the education technology space.
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What metrics should I focus on with EdTech advertising campaigns?
Successful EdTech campaigns should track user engagement, lead conversion rates, and customer acquisition costs, alongside traditional metrics like click-through and bounce rates. We help you align these metrics with your educational goals, ensuring the campaigns not only attract attention but also drive meaningful interaction with your content, courses, or technology, paving the way for growth and learning impact.
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Can an EdTech advertising agency assist with reaching international education markets?
Absolutely! With a global perspective, we craft campaigns that transcend borders, mindful of cultural nuances and educational systems. We help you navigate language barriers, regional compliance, and local competition to position your EdTech solutions effectively worldwide. Our goal is to create inclusive and accessible campaigns that resonate with a global audience, empowering educational advancements everywhere.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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