+17%
conversion rate
We Have Driven Impact At
Maximize Your Ad Spend Effectively with Bid Management Services
Struggling to hit your ROI targets with paid campaigns?
The intricacies of managing bids for your PPC efforts can be as confounding as a puzzle where the pieces constantly change shape. Without expert bid management services, you risk overspending on underperforming ads and missing out on valuable conversions. Your depth of analysis and strategic adjustments, provided by a seasoned bid management agency, make or break the success of every click.
The solution begins with a rigorous and responsive bid management approach that adeptly navigates the competitive auction environment, ensuring every dollar goes towards driving valuable traffic and conversions. Bid management consulting plays a pivotal role in crafting a strategy that adapts to market conditions and optimizes your ad spend.
Single Grain leverages industry expertise to optimize your campaigns for maximum return, eliminating the guesswork and frustration from bid management. As a leading bid management agency, we ensure your budget is safe in hands that know how to make the most of it.
Expert Bid Management Precision from a Top Agency
Single Grain turns bid management into an art form, balancing data analysis with strategic foresight. Our bid management consulting ensures that your campaigns are not just running, but racing ahead of the competition.
We identify key performance indicators, set realistic and ambitious goals, and use real-time data to refine bids at the granular level. This means your campaigns are as dynamic as the markets they operate in, always poised for the optimal click at the right cost.
Through continuous monitoring and adjustment, our bid management services aim to propel your business toward its biggest goals – one optimally placed bid at a time. Expect clear communication and detailed reports from our agency that demonstrate growth and provide actionable insights.
- Custom bid strategy development
- Real-time bid optimization
- Performance tracking and analysis
- Competitive bid landscape monitoring
- Cost reduction with bid adjustments
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What exactly are bid management services?
Bid management services are your PPC campaign’s unsung heroes, overseeing the auction process for digital ads. Our expertise lies in strategically adjusting bids to secure the best ad positions at the lowest possible cost, ensuring your budget is invested wisely. By analyzing metrics and trends, we optimize your bids in real-time, driving maximum ROI for your business.
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Can bid management services improve my existing PPC campaigns?
Absolutely! Our bid management services aren’t just about maintaining the status quo; they’re about elevating your campaigns. We dive deep into your current strategies, uncovering areas for improvement and implementing dynamic adjustments. With our analytical prowess and industry know-how, we aim to enhance your campaign performance, boost conversions, and increase your profit margins.
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How do your bid management services integrate with overall digital marketing strategy?
Think of bid management as a cog in the digital marketing machine, essential and interconnected. We don’t just tweak bids; we align them with your comprehensive digital marketing strategy. This ensures that every penny of your PPC spend is working in concert with your SEO, content marketing, and other digital efforts to achieve your broader business objectives.
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What makes your bid management services stand out from the competition?
Our bid management services stand out due to our commitment to personalization and performance. We don’t believe in a one-size-fits-all approach. Instead, we tailor our strategies to fit your unique market, audience, and goals. Our team stays ahead of the curve, leveraging cutting-edge tools and techniques to ensure your campaigns outshine the competition. Let us handle the complexities of bid management, so you can focus on growing your business.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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