+400%
engagement
We Have Driven Impact At
Unlocking Customer Connection
Feeling like your brand’s voice is getting lost in the digital void?
It’s a common frustration: you have quality products and a passionate team, but your message isn’t resonating with your audience as much as you’d hoped. This lack of connection can leave your marketing campaigns feeling like a one-sided conversation. It’s not enough to speak; you must be heard.
The key lies in transcending the noise to genuinely engage with your customers. Providing meaningful interactions can transform passive onlookers into an active and loyal community.
At Single Grain, we’re a customer engagement agency adept at crafting strategies that elevate your customer communication, fostering community and driving engagement that counts.
Engagement Magic
As a customer engagement agency, Single Grain harnesses the full power of digital tools to ensure every customer interaction with your brand is meaningful. We begin by understanding your brand’s unique voice and crafting a strategy that resonates with your specific audience.
Our approach revolves around personalization and timely communication, turning casual browsers into brand advocates. We constantly refine our methods based on data, feedback, and emerging trends to keep you ahead of the competition.
Through creative campaigns and strategic outreach, Single Grain’s services are centered on building sustainable and impactful connections with your audience. Our consulting expertise ensures that your engagement strategies are aligned with your business goals and the evolving market landscape.
- Strategic audience analysis
- Personalized content marketing
- Social media management and engagement
- Email marketing automation
- Community building and management
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Netflix's Strategy to Regain Traffic, Building Startups on Telegram
Neil and Eric explore marketing strategies, covering Netflix's YouTube strategy, content distribution, and the importance of engagement. They discuss influencer partnerships, AI in marketing, and traditional methods like handwritten notes for relationship building. The conversation also touches on community acquisitions and maintaining engagement. They share insights on navigating marketing’s challenges and opportunities.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a customer engagement agency do?
Think of a customer engagement agency as your partner in forging stronger connections with your customers. We specialize in creating strategies that not only draw in your audience but keep them interested and loyal to your brand. From personalized content and campaigns to interactive platforms and customer feedback loops, we ensure every touchpoint with your customers enhances their experience and your brand’s relationship with them.
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How does a customer engagement agency measure success?
Success in customer engagement is all about the impact on your relationship with your customers and your bottom line. We track a variety of metrics, such as increased interaction rates, customer lifetime value, and retention rates. But it’s not just about the numbers; we also analyze customer sentiment and feedback to ensure the strategies resonate deeply and foster lasting loyalty.
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Can a customer engagement agency help with customer retention?
Absolutely! Retention is at the heart of what we do. By creating engaging and relevant experiences tailored to your customers’ needs and preferences, we help you build a strong community around your brand. Our targeted campaigns and loyalty programs are designed to keep your customers coming back for more, turning one-time buyers into lifelong fans.
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What kind of businesses benefit from working with a customer engagement agency?
Any business that wants to deepen its relationship with customers can benefit from a customer engagement agency’s expertise. Whether you’re a burgeoning startup, a growing e-commerce brand, or a well-established enterprise, we adapt our strategies to meet your unique challenges and goals. Our aim is to elevate your customer engagement, regardless of your industry or size.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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