+17%
conversion rate
We Have Driven Impact At
Maximizing ROI for Startups with a PPC Agency
Tired of burning through your startup budget with minimal return on ad spend?
You’re not alone. Startups often face the challenge of crafting PPC campaigns that not only reach their target audience but also convert into meaningful engagement and drive growth. With limited resources, the margin for error is slim, and the pressure to deliver results is high.
That’s where a startup PPC agency’s focused approach comes into play. By homing in on strategic keyword selection, precise targeting, and continuous optimization, a startup can transform its PPC efforts into a potent tool for growth.
Single Grain, a startup PPC agency, stands at the ready to refine your PPC campaigns with data-driven strategies that work hard for your startup. We navigate the complexities of PPC services so you can focus on scaling your business.
Single Grain's PPC Agency Mastery
At Single Grain, we understand the unique hurdles startups face. Our team is adept at crafting PPC campaigns that are as agile and dynamic as your startup. By aligning your vision with our data-driven methodologies, we curate ads that resonate and bring measurable value.
We don’t just set campaigns and forget them. Our hands-on management and consulting means continuously testing, learning, and refining approaches to ensure your startup stays ahead of the curve and sees a real return on every ad dollar.
Trust in our startup PPC agency’s ability to maximize your visibility and optimize conversion rates. With Single Grain’s services, your startup’s PPC journey will be both cost-effective and laser-focused on driving success.
- Custom audience targeting
- Continuous A/B testing
- Performance analytics and reporting
- Strategic bid management
- Creative ad copy optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing and agencies. They cover agency growth, challenges in media buying, the importance of providing value beyond ad spend, and the evolving agency landscape. The conversation also touches on personal anecdotes, the potential for agencies to take stakes in client businesses, and the financial aspects of running a successful agency, including Kasim's experience selling his agency.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What is the advantage of choosing a startup PPC agency?
Opting for a startup PPC agency brings a fresh perspective to your campaigns. These agile teams are known for their innovative tactics and personalized services. They often operate with a fiery passion for growth, mirroring the ambition of the startups they represent. Plus, they’re usually more adaptable and can pivot strategies swiftly to capitalize on emerging trends.
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Can a startup PPC agency effectively manage a limited budget?
Absolutely! In fact, startup PPC agencies excel in maximizing returns from lean budgets. They are adept at identifying the most cost-effective channels and tactics to ensure that every penny spent is an investment towards tangible results. Their experience with startups means they understand the importance of smart, strategic budgeting.
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How quickly can I see results from a PPC campaign managed by a startup agency?
PPC advertising is known for its potential for quick results, and a startup agency’s dynamic approach can capitalize on this advantage. While the timeline for visible outcomes can vary based on industry and competition, many clients start seeing traffic and conversion improvements within the first few weeks of a well-optimized campaign.
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Will a startup PPC agency work with my in-house marketing team?
Certainly! Startup PPC agencies are typically collaborative and flexible, recognizing the value of integrating with your existing marketing efforts. They can work alongside your in-house team, ensuring that the PPC campaigns are aligned with your overall marketing strategy and brand vision.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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