We Have Driven Impact At
Streamlining Your Customer's Path with a Customer Journey Agency
Troubled by the complexity of your customer’s path to purchase? A customer journey agency can offer the services and consulting needed to make sense of this process.
Understanding how consumers move from awareness to decision is often convoluted and opaque, leaving many businesses questioning which touchpoints are truly influential. A disjointed customer journey can result in lost sales and diminished brand trust. The frustration of not knowing where to optimize for better customer engagement can be overwhelming.
A strategic approach to clarifying and simplifying this path is vital. It’s about creating a seamless, engaging customer journey that not only converts but also delights at each step. This is where the services of a customer journey agency become indispensable.
At Single Grain, we untangle the intricate web of customer interactions. By demystifying the customer journey, we lay a clear, concise roadmap tailored to your business objectives, ensuring that every touchpoint is an opportunity for conversion and customer loyalty. Our consulting expertise ensures that your strategy is both effective and aligned with your brand’s unique needs.
Your Customer Journey, Refined by Our Agency's Services
With Single Grain, the blueprint for your customer’s journey transforms into a strategic asset. Initially, our agency’s consulting team dives deep into analytics, piecing together each customer interaction and the role it plays in the bigger conversion picture. It’s a meticulous process, but essential for insightful refinement.
We then scrutinize your current customer journey, identifying bottlenecks and areas for improvement. Leveraging data-driven insights, Single Grain’s services craft tailored experiences that answer your customer’s questions and alleviate their pains at the precise moments they occur.
Ultimately, we fine-tune every interaction to align with your brand’s voice and vision, crafting a cohesive customer journey that not only attracts but retains. It’s not just about making a sale; it’s about initiating an enduring relationship with each customer. Our agency’s consulting approach ensures that your customer journey strategy is comprehensive and customer-centric.
- Customer Journey Mapping Services
- Behavioral Analytics Consulting
- Touchpoint Optimization Services
- Personalized Marketing Strategies by Our Agency
- Conversion Rate Enhancement Services
- Omnichannel Experience Design Consulting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency evolution, revenue milestones, referrals, and acquisitions. They explore influencers' financial motivations, disparities in platform earnings, and marketing strategies at various revenue levels. Insights into content creators' popularity and influencer priorities provide a thorough industry overview.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What exactly does a customer journey agency do?
Think of a customer journey agency as your guide through the intricate landscape of customer experiences. We chart the map that leads customers from initial awareness to final purchase, and beyond. By analyzing touchpoints, predicting behaviors, and optimizing interactions, we ensure that every step on the customer’s path is engaging and seamless. Our goal? To make the journey as delightful as the destination, turning prospects into loyal advocates for your brand.
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How can a customer journey agency improve my conversion rates?
By dissecting and understanding every twist and turn in your customer’s journey, we identify areas where they might drop off or get lost. It’s like detective work, but for your sales funnel! With this intel, we craft strategies to smooth out any bumps in the road, ensuring that more of your prospects stay the course until they’ve made a purchase. Think of us as the pit crew for your customer race car, fine-tuning every part of the experience for a winning performance.
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Why should I choose a customer journey agency over a traditional marketing agency?
It’s all about specialization. While traditional marketing agencies focus on broader strategies, a customer journey agency hones in on the micro-moments that lead to macro-results. We’re like artisans of the conversion process, meticulously crafting and refining the customer’s path to purchase. By leveraging advanced analytics and customer insights, we don’t just broadcast your message; we ensure it’s heard loud and clear at exactly the right moments.
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Can a customer journey agency help with customer retention as well as acquisition?
Absolutely! The customer journey doesn’t end at the checkout—it’s a continuous loop. We work our magic to not only charm new customers into saying ‘yes’ but also to keep the flame alive with existing ones. By analyzing post-purchase behaviors and feedback, we create strategies that foster loyalty, encourage repeat business, and turn customers into raving fans. Because a customer who feels valued is one who sticks around—and spreads the word!
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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