+400%
engagement
We Have Driven Impact At
Expanding Your Digital Reach in Charlotte
Are you finding it challenging to stand out in Charlotte’s bustling digital space?
In the dynamic online world, where adaptability and insight are paramount, establishing a commanding digital presence in Charlotte can seem like a daunting task. The complexities of creating effective strategies can lead to a sense of being lost in a maze, causing frustration and a lack of progress.
Success in Charlotte’s digital market requires a multifaceted strategy that blends creativity, data-driven insights, and customized content. Single Grain, a premier digital agency, is at the cutting edge of this digital evolution, offering guidance through the intricate network of online marketing services.
Single Grain excels in transforming your distinctive brand vision into a compelling digital narrative, creating avenues to engage with your target audience in Charlotte, and fostering enduring growth with a full spectrum of digital agency services.
Charlotte's Premier Digital Agency Navigators
At Single Grain, we understand that Charlotte’s dynamic business landscape calls for a digital strategy that’s both innovative and data-informed. Our deep dive into market analytics and consumer behavior is the cornerstone of a tailored approach, ensuring that our digital agency services and consulting expertise drive your brand forward.
Our commitment to staying ahead of the curve means your digital presence will be as vibrant and forward-thinking as Charlotte itself. Single Grain’s strategic adaptability ensures your message resonates, even as consumer trends and technology evolve. Through dedicated implementation and insightful consulting, we’ll amplify your brand’s voice across the digital realm.
Our expertise in digital agency services and consulting is constantly sharpened to help your brand not just meet the demands of the digital age, but excel in it. We transform obstacles into stepping stones for growth and engagement, positioning you at the forefront of your industry.
- Distinctive Brand Identity & Messaging
- Targeted Digital Marketing Strategies
- SEO & Content Enhancement
- Creative Social Media Initiatives
- Precise Data Analytics & Interpretation
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing, agency value, and media buying challenges on their podcasts. They share personal stories, agency growth, and expertise in Google Ads and digital marketing. The talk focuses on deeper value services, client success, automation, programmatic SEO, and AI. They debate agency stakes in client businesses, SMB service challenges, and performance-based payment models. Aslam shares his agency sale experience, highlighting the importance of financial success in the industry.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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