+17%
conversion rate
We Have Driven Impact At
Maximizing Media Impact
Feeling like your media spend isn’t delivering the desired impact?
It’s all too common to see your hard-earned marketing budget disappear into campaigns that don’t deliver. You’re not alone in facing the frustration of media spends that don’t translate to tangible results. This is the thorn in the side for many marketers and business owners.
But here’s the good news: Tailored media planning consulting services can transform your scatter-shot advertising into precision-targeted campaigns. This approach strategically positions your brand in the right place, at the right time, to engage the audience that matters most.
Single Grain stands as your guide in the complex media landscape, offering savvy media planning consulting that optimizes your reach and maximizes ROI. With us, your media planning isn’t just an expense – it’s an investment.
Single Grain's Media Mastery
At Single Grain, we begin by deciphering the media puzzle, aligning your business goals with market opportunities. We then deploy innovative, data-driven strategies ensuring that your campaigns cut through the noise and reach your audience effectively.
Our media planning consulting agency tailors solutions to your unique brand, amping up engagement and driving conversions. With deep expertise in analytics and emerging media trends, we ensure your media planning is both agile and forward-thinking.
It’s not just about splashing your budget across platforms; it’s about crafting messages that resonate and creating connections that last. Let Single Grain’s media planning consulting services refine your media strategy for standout results.
- Strategic media buying and placement
- Transparent analytics and reporting
- Cross-channel integration and optimization
- Innovative audience targeting tactics
- ROI-focused campaign management
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for growth. They explore transitioning ads to cover awareness, the challenges of attribution, and the necessity of analyzing beyond short-term metrics. The importance of understanding data trends and investing in top-of-funnel campaigns for sustainable growth is highlighted, alongside a critique of reliance on inaccurate metrics and platforms. The dialogue offers insights into evolving marketing strategies for better outcomes.
Learn More About The Work We’ve Done
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Increasing Free Quote Submissions on Homepage by 95%
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
300% Increase in BOFU ROAS after switching to programmatic
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
-
What can media planning consulting do for my business's visibility?
A well-executed media plan elevates your brand’s visibility by ensuring that your message reaches the right audience at the perfect time and place. Our media planning consultants specialize in crafting strategies that cut through the noise, leveraging data-driven insights to optimize your media mix. This targeted approach not only increases visibility but also enhances the impact of your marketing spend.
-
How do media planning consultants determine the best platforms for my campaign?
Our consultants delve into your business goals, target audience, and market trends to select platforms that align with your campaign’s objectives. We use a combination of industry expertise, audience analytics, and performance metrics to recommend the most effective channels—be it digital, print, television, or out-of-home media—to maximize your campaign’s reach and engagement.
-
In what ways can media planning consulting improve my ROI?
By meticulously analyzing market data and consumer behavior, media planning consultants can pinpoint high-performing channels and optimize your budget allocation. We focus on delivering your message to segments most likely to engage and convert, thereby increasing campaign efficiency and driving a higher return on investment. This strategic approach ensures that every dollar spent is an investment towards fulfilling your business objectives.
-
How often should I revise my media strategy with a consultant?
The media landscape is dynamic, with audience preferences and platform algorithms constantly evolving. We recommend reviewing your media strategy periodically, be it quarterly or biannually, to adapt to these changes. Our consultants stay ahead of industry shifts to refine your strategy, ensuring it remains effective and relevant. Regular revisions help in maintaining a competitive edge and sustaining market growth.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Top 100 Advertising Revenue Statistics to Inform Your Campaign
Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising…
Full Article
Best Programmatic Advertising Agency: Top 6 Choices for 2023
Updated July 2023. Programmatic ads are one of the most cost-effective, customizable and data-driven methods of buying paid media. To get the most out of your ad spend, it’s wise…
Full Article
Case Studies: How Successful Advertising Agencies Win Clients
Updated January 2024. Is your ad agency struggling to get leads? Advertising agency case studies are an excellent way to demonstrate your best work to prospective clients to generate more…
Full Article
