+17%
conversion rate
We Have Driven Impact At
Navigating the Media Maze
Are you struggling to identify which media channels will elevate your brand’s presence and maximize ROI? You’re not alone.
Finding the perfect media mix in a saturated market can leave you feeling like you’re navigating a complex labyrinth. That’s where effective media planning becomes imperative, leveraging data-driven insights to pinpoint where your advertising will flourish.
That’s precisely where Single Grain steps in. Our media planning firm prides itself on crafting strategies personalized to your brand’s unique objectives, ensuring every advertising dollar is spent wisely.
Single Grain's Media Mastery
As your media planning partner, Single Grain dissects the intricacies of your brand to construct a custom roadmap that speaks to the heart of your audience. We start by comprehensively analyzing market trends and consumer behavior to create an advertising strategy that resonates.
Then, our team fuses creativity with cutting-edge tools to elevate your campaign’s impact, efficiently reaching your target demographic where they are most engaged. We continually refine our approach, adapting to the dynamic media landscape to keep you ahead of the curve.
Single Grain’s meticulous service suite includes:
- Target audience analysis
- Media buying and negotiations
- Omnichannel strategy development
- Competitive media placement
- ROI-focused campaign management
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What distinguishes your media planning firm from competitors?
We’re in the business of not just creating ads but orchestrating symphonies of media engagement. Our firm blends traditional wisdom with avant-garde analytics to craft media plans that are as effective as they are innovative. With a finger constantly on the pulse of media trends, we ensure your brand isn’t just part of the conversation; it’s leading it.
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How does a media planning firm improve my advertising ROI?
Imagine having a GPS for your ad spend. That’s what a media planning firm provides. We navigate the complex landscape of media options to pinpoint the most cost-effective routes, ensuring every dollar is an investment toward higher visibility and engagement. With strategic placement and timing, we aim to elevate your ROI beyond expectations.
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Can a media planning firm help with digital advertising?
Absolutely! The digital realm is our playground. Our media planning expertise extends to mastering the art of online advertising. From social media savviness to search engine sophistication, we tailor your digital campaigns to interact seamlessly with your audience’s online behavior, ensuring impactful touchpoints and meaningful conversions.
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What should I expect when working with a media planning firm?
Expect a partnership where your brand’s success is the star of the show. You’ll find our approach is a mix of meticulous research, creative brainstorming, and data-driven strategy. We lay out a clear path from initial analysis to post-campaign evaluation, providing transparency and collaboration every step of the way. Your brand’s story will be told where it matters most, captivating the right audience at the right time.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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